Assistant Sales Manager

ASSISTANT SALES MANAGER – SALES & BUSINESS DEVELOPMENT

Reports To: Sales Manager / Managing Director

Industry: Industrial Compressed Air Products – Vortex Tube Cooling, Air Amplifiers, Air Nozzles, Safety Air Guns & Filtration

Team: Sales Engineers and Sales Coordinator (as assigned)

Role Purpose

The Assistant Sales Manager will support the Sales Manager in growing Zenflow’s business by winning new industrial customers and expanding sales to existing accounts. The role combines Business Development, Application-based Technical Selling, Enquiry-to-Order Management, Team Supervision and Customer Relationship Management.

The objective is to ensure that every enquiry is converted into the right solution for the customer, the sales pipeline remains healthy, orders are delivered as committed, and sales targets for the assigned territory are consistently achieved.

Key Responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned territory and key accounts.
• Identify and develop new customers in Steel, Oil & Gas, Pharma, Medical, Machine Tools and General Engineering industries.
• Grow sales in existing accounts by cross-selling the full product range – panel coolers, cold air guns, air amplifiers, air blades, air nozzles, air wipes, blow guns, blind hole cleaners, barrel pumps and filters.
• Conduct site visits and plant surveys to understand customer problems such as panel overheating, part cooling, drying, cleaning, conveying and compressed air wastage.
• Recommend the right product and size based on heat load, air consumption, operating pressure and air quality.
• Present the energy saving, safety and maintenance-free benefits of Zenflow products against conventional alternatives such as panel ACs, fans and open copper pipes.
• Arrange product demonstrations, trials and samples, and record trial results.
• Review every enquiry for clarity of requirement, quantity, delivery and commercial terms before quoting.
• Prepare accurate quotations within the agreed turnaround time and approved pricing / discount limits, and follow up systematically to close.
• Review customer purchase orders against the quotation and resolve any deviation before order acceptance.
• Hand over confirmed orders to Planning / Dispatch with complete details and track them until on-time delivery.
• Follow up customer payments with Accounts and keep receivables within agreed credit terms.
• Register customer complaints, coordinate investigation with Quality / Production, and follow up corrective action until closure.
• Guide, allocate work to and review the performance of Sales Engineers and the Sales Coordinator; conduct weekly pipeline reviews.
• Maintain the CRM / Sales Tracker with leads, visits, quotations, orders and lost-order reasons.
• Submit weekly activity reports and monthly MIS covering sales vs. target, pipeline, collections and key issues.
• Track competitor products, pricing and market trends, and recommend new applications and industries.
• Act as process owner for the Sales process under the ISO 9001 Quality Management System – identify risks and opportunities, maintain sales records, and support internal and external audits.
• Represent the company at exhibitions, customer meetings and technical presentations.
• Deputise for the Sales Manager in his / her absence.

Key Skills Required

The candidate should have strong:

• Industrial B2B / technical sales skills
• Application understanding of compressed air systems (pressure, flow, air quality)
• Basic knowledge of vortex tube and air amplifier principles, and panel heat-load estimation
• Customer relationship and negotiation skills
• Presentation and product demonstration skills
• Team leadership and coaching ability
• Sales planning, forecasting and pipeline management
• MS Excel, Word, PowerPoint and CRM knowledge
• Communication skills in English and Hindi (regional language preferred)

The person should be target-driven, technically curious, disciplined in follow-up, and comfortable visiting shop floors and dealing with maintenance, production and purchase heads.

Qualification & Experience

1. B.E. or Diploma in Mechanical, Electrical or Instrumentation Engineering or MBA in Marketing / Sales.
2. 2 – 4 years’ experience in industrial technical sales. Experience in pneumatics, compressed air products, panel cooling or industrial utilities will be preferred.
3. Valid driving licence and willingness to travel 50 – 60% of the time within the assigned territory.