Social Media Marketing Executive

Job Summary

The ideal candidate will manage all organic social channels while fully owning our paid advertising strategies on Facebook and Instagram. Proficiency in Meta Ads is a non-negotiable requirement for this role. You will be responsible for campaign creation, budget optimization, precise audience targeting, and deep-dive performance analysis to maximize ROI/ROAS.

Key Responsibilities

Paid Media & Meta Ads Management (Core Focus)

• Execute Paid Campaigns: Launch, monitor, and optimize paid campaigns using Meta Ads Manager (Facebook & Instagram).
• Audience Optimization: Build custom, lookalike, and interest-based target audiences to minimize acquisition costs.
• A/B Testing: Set up structural tests for ad creatives, copy variants, landing pages, and campaign objectives.
• Data & Analytics: Track daily metrics (CPA, CPC, CTR, ROAS) and build actionable performance reports.
• Pixel Management: Maintain Meta Pixel setups, Custom Conversions, and Conversions API tracking.

Organic Social Media Management

• Content Calendars: Plan, schedule, and publish high-quality social content using tools like Hootsuite or Buffer.
• Platform Growth: Build brand presence across Instagram, TikTok, LinkedIn, and YouTube.
• Cross-Team Collaboration: Work with copywriters and graphic designers to develop high-converting visual assets.
• Trend Hacking: Monitor industry shifts, viral trends, and platform algorithm changes.

Required Skills & Qualifications

• Experience: 1–3 years of dedicated digital marketing experience, with a proven portfolio of profitable Meta Ad campaigns.
• Meta Tools: Mastery of Meta Ads Manager, Meta Business Suite, and Events Manager.
• Analytical Mindset: Expert ability to interpret marketing data and translate spreadsheets into creative shifts.
• Content Creation: Strong copywriting capabilities tailored to driving paid conversions.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certifications: Meta Certified Digital Marketing Associate or Media Buying Professional status is highly preferred