Regional Sales Executive (General Trade)

JOB TITLE: Head of General Trade (Open Market)

Company: Kanhai Foods Limited

Location: Ahmedabad (with regular travel across Gujarat, Rajasthan, MP & Maharashtra)

Department: Sales & Distribution

Reports to: Business Head / Director

Employment Type: Permanent, Full-time (In-person; no hybrid or remote)

Compensation & Benefits

• Salary Range: ₹5 Lakhs – ₹7.5 Lakhs per annum
• Petrol/Diesel expenses on actuals
• Company CUG phone number provided
• Comprehensive incentive benefits package

Role Summary

Kanhai Foods is looking for a Head of General Trade to build and lead our open-market sales across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra. The role owns primary and secondary sales in the general trade channel — appointing and developing distributors and salesmen across territories, managing regional sales teams, and delivering sales targets and market growth. This is a hands-on leadership role for someone who can build a network from the ground up and drive numbers through the people under them.

What You Will Be Doing

1. Own and deliver general trade sales targets across Gujarat, Rajasthan, MP, and Maharashtra.
2. Build and expand the open-market network — appoint, onboard, and develop new distributors and salesmen across all territories.
3. Lead and manage regional sales teams (sales executives in each region), setting targets, reviewing performance, and driving accountability.
4. Develop and execute territory-wise sales strategies to maximise market share, distribution reach, and revenue.
5. Establish region- and distributor-level growth plans that connect to overall company objectives; review progress monthly/quarterly and drive corrective action.
6. Drive width and depth of distribution — new outlet acquisition, product placement, and visibility in the market.
7. Manage distributor relationships, including ROI, claims, stock, and coverage discipline.
8. Use sales data to track performance, identify gaps and opportunities, and make effective on-ground decisions.
9. Monitor competitor activity, pricing, and market trends, and respond with clear action plans.
10. Report sales performance, market feedback, and forecasts to management.

Position Requirements

1. 7+ years of experience in general trade / open-market sales, ideally in food, FMCG, or a comparable industry.
2. Proven experience building distributor and salesman networks across multiple territories or states.
3. Experience leading and managing regional sales teams and salaried associates.
4. Strong track record of achieving and exceeding sales targets.
5. Excellent negotiation, influencing, presentation, and communication skills.
6. Computer proficiency — Excel, PowerPoint, and Word.
7. Must have a valid driver's licence with a safe driving record.
8. Willingness to travel extensively across the assigned states.
9. Bilingual — English/Hindi (Gujarati a plus).

Qualification

1. Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.

Preferred / Good to Have

1. Existing distributor/market relationships in Gujarat, Rajasthan, MP, or Maharashtra.
2. Experience launching products or expanding into new territories.
3. Experience in frozen/bakery/food products.