Marketing Manager

# Marketing Manager – Performance Marketing

**Company:** Hira Jewellery

**Location:** Mira Road, Mumbai

**Job Type:** Full-Time | In-Office

### About the Role

We are looking for a **Marketing Manager** who can take ownership of our digital marketing and performance marketing activities, with strong hands-on experience in **Meta Ads and Google Ads**. The ideal candidate should be data-driven, creative, and capable of planning campaigns that increase brand awareness, website traffic, leads, and sales.

### Key Responsibilities

* Plan, create, manage, and optimize **Meta Ads (Facebook & Instagram)** campaigns.

* Plan and manage **Google Ads**, including Search, Shopping, Display, Performance Max, and remarketing campaigns.

* Develop performance marketing strategies to increase **online sales and ROAS**.

* Manage daily campaign budgets, audience targeting, bidding, placements, and creatives.

* Conduct **A/B testing** for ad creatives, audiences, copy, landing pages, and campaigns.

* Analyze campaign performance and prepare regular reports on **ROAS, CPA, CPC, CTR, conversions, and revenue**.

* Identify the best-performing products, audiences, creatives, and campaigns and scale them accordingly.

* Coordinate with the creative/social media team for high-performing **ad creatives, reels, videos, and banners**.

* Develop remarketing and retargeting strategies for website visitors, cart abandoners, and previous customers.

* Monitor competitors and stay updated with the latest digital marketing trends and advertising strategies.

* Work closely with the website/e-commerce team to improve **conversion rates and customer acquisition**.

* Track campaign performance through **Google Analytics, Meta Pixel, Google Tag Manager, and other analytics tools**.

* Manage promotional campaigns during occasions such as **Raksha Bandhan, Diwali, Valentine's Day, weddings, and other jewellery-buying seasons**.

* Maintain and continuously improve the overall digital marketing funnel.

### Required Skills

* 2–5 years of experience in **Digital Marketing / Performance Marketing**.

* Strong hands-on experience with **Meta Ads Manager**.

* Strong experience with **Google Ads** and Google Merchant Center.

* Good understanding of **e-commerce advertising and conversion funnels**.

* Strong knowledge of **ROAS, CPA, CPC, CPM, CTR, conversion rate, and customer acquisition cost**.

* Experience with **Google Analytics/GA4, Meta Pixel, and conversion tracking**.

* Strong analytical and problem-solving skills.

* Ability to independently manage advertising budgets and campaigns.

* Good understanding of social media marketing and content performance.

* Jewellery, fashion, beauty, luxury, or D2C e-commerce experience will be an added advantage.

### What We Expect

* Someone who takes **complete ownership of marketing performance**.

* Ability to work with targets and deliver measurable results.

* Strong attention to numbers and campaign data.

* Proactive approach to testing new strategies and scaling successful campaigns.

* Ability to work in a fast-paced, target-oriented environment.

* Good communication and coordination skills.

### Key Performance Indicators (KPIs)

* Monthly revenue generated through paid marketing

* ROAS

* Customer acquisition cost

* Website conversions

* Qualified traffic

* Campaign profitability

* Growth in new and returning customers

Compensation

Salary:** ₹30,000 – ₹40,000 per month, depending on experience and performance.

**Experience:** 2–5 years

**Work Location:** Mira Road, Mumbai

**Employment Type:** Full-Time, In-Office