Digital Marketing Executive

Position: Digital Marketing & Lead Management Executive

Experience: 1–3 Years

Location: Ludhiana, Punjab

Employment Type: Full-Time

Job Description

We are looking for a responsible and result-oriented Digital Marketing & Lead Management Executive to manage our company’s online presence, social media marketing, digital advertising and B2B marketplace enquiries.

Key Responsibilities

1. Social Media Management

• Manage company’s Instagram and Facebook accounts.
• Create and publish daily posts, product creatives, reels and stories.
• Prepare a monthly social media content calendar.
• Maintain consistent branding and product presentation.
• Monitor comments, messages and engagement.
• Track social media performance and prepare regular reports.

2. Facebook & Instagram Advertising

• Plan, create and manage Meta (Facebook & Instagram) Ads.
• Run product, enquiry and lead-generation campaigns.
• Manage campaign budgets and audience targeting.
• Monitor CPL, enquiries, reach, engagement and conversions.
• Optimize campaigns based on performance.
• Generate monthly advertising performance reports.

3. IndiaMART & TradeIndia Management

• Handle all incoming enquiries from IndiaMART and TradeIndia.
• Respond to enquiries quickly and professionally.
• Contact potential customers through phone/WhatsApp/email wherever required.
• Understand customer requirements and coordinate with the sales team.
• Maintain proper records of enquiries and follow-ups.
• Track lead status: New / Contacted / Quotation Sent / Follow-up / Converted / Lost.
• Follow up regularly with potential customers.
• Identify genuine and high-potential B2B leads.

4. Daily Content & Product Posting

• Daily posting of products, company updates and promotional content.
• Coordinate with the sales/production team for new product information.
• Create basic creatives using Canva or similar tools.
• Write captions, product descriptions and promotional content.
• Maintain product listings on relevant B2B platforms.

5. Reporting & Analytics

• Maintain daily/weekly/monthly reports for:
• Social media posts
• Advertising campaigns
• IndiaMART enquiries
• TradeIndia enquiries
• Leads generated
• Follow-ups
• Quotations
• Conversions
• Analyze which campaigns, products and platforms generate quality enquiries.

Required Skills

• Good knowledge of Instagram & Facebook Marketing
• Practical experience with Meta Ads Manager
• Knowledge of IndiaMART & TradeIndia
• Lead generation and lead follow-up skills
• Basic knowledge of Canva
• Good communication skills
• Basic Excel/Google Sheets knowledge
• Ability to write professional WhatsApp/email responses
• Understanding of B2B sales and customer enquiries
• Ability to work independently and meet daily targets

Preferred Candidate

• 1–3 years of experience in digital marketing, B2B marketing or lead generation.
• Experience in manufacturing, packaging, plastics or industrial products will be an advantage.
• Should be comfortable handling a high volume of online enquiries.
• Should understand that the role is not limited to posting content; lead follow-up and conversion support are equally important.

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

1. Quality and consistency of daily social media posting
2. Meta Ads performance and cost per lead
3. Number and quality of IndiaMART/TradeIndia enquiries handled
4. Response time to new enquiries
5. Follow-up completion rate
6. Qualified leads generated
7. Quotations generated from online leads
8. Online lead-to-order conversion
9. Monthly digital marketing