Meta & Google Ads Specialist

Meta & Google Ads Specialist. We are looking for a performance-driven Meta & Google Ads Specialist to join our company and take ownership of our paid advertising campaigns across Meta platforms (Facebook & Instagram) and Google Ads.

The ideal candidate should have strong hands-on experience in planning, launching, managing, and optimizing paid campaigns with a clear focus on lead generation, conversions, ROAS, and overall campaign profitability. We are looking for someone who understands both the creative and analytical sides of performance marketing and can continuously improve campaign results based on data.

• Key ResponsibilitiesPlan, create, manage, and optimize Facebook Ads, Instagram Ads, and Google Ads campaigns.
• Manage campaigns through Meta Ads Manager and Google Ads Manager, including campaign setup, targeting, budgeting, bidding, and optimization.
• Develop and execute paid advertising strategies based on the company's marketing and business objectives.
• Handle different campaign objectives such as lead generation, website conversions, sales, traffic, remarketing, and brand awareness.
• Conduct audience research and build effective custom audiences, lookalike audiences, retargeting audiences, and interest-based targeting.
• Manage Google Search, Display, Performance Max, YouTube, and remarketing campaigns where required.
• Perform keyword research, competitor analysis, search-term analysis, and negative keyword optimization for Google campaigns.
• Monitor campaign performance regularly and optimize campaigns to improve ROAS, cost per lead, cost per acquisition, conversion rates, CTR, and overall advertising efficiency.
• Test different creatives, ad copies, audiences, campaign structures, landing pages, offers, and bidding strategies through systematic A/B testing.
• Coordinate with designers, content creators, and other team members to develop high-performing advertising creatives and messaging.
• Track advertising performance using relevant analytics and conversion-tracking tools.
• Prepare periodic performance reports highlighting campaign spend, leads, conversions, revenue, ROAS, key learnings, and areas for improvement.
• Identify underperforming campaigns quickly and take corrective action to improve results.
• Stay updated with changes, new features, advertising policies, and best practices across Meta and Google advertising platforms.

Required SkillsThe candidate should have strong practical knowledge and experience in:

• Paid Advertising
• Paid Social Advertising
• Meta Ads / Facebook Ads
• Instagram Ads
• Facebook Ads Manager / Meta Ads Manager
• Google Ads
• Performance Marketing
• Facebook & Google Ads
• ROAS Optimization
• Lead Generation Campaigns
• Conversion Campaigns
• Remarketing & Retargeting
• Audience Targeting
• Campaign Budget Optimization
• Keyword Research
• Ad Copy Testing
• Creative Testing
• Conversion Tracking
• Campaign Analytics & Reporting

Ideal Candidate ProfileWe are looking for someone who is highly analytical, commercially minded, and comfortable being accountable for advertising performance. The candidate should be able to look beyond basic metrics such as impressions and clicks and focus on metrics that directly impact the business, including qualified leads, conversions, acquisition cost, revenue, and return on ad spend.

The person should be proactive in testing new strategies, identifying opportunities, diagnosing campaign problems, and making data-backed decisions rather than simply running campaigns without continuous optimization.

Previous experience managing advertising budgets and demonstrating measurable improvements in ROAS, CPL, CPA, or conversion performance will be strongly preferred.

ExperienceCandidates with proven hands-on experience in Meta Ads and Google Ads will be preferred. Agency experience, performance marketing experience, or experience managing campaigns for multiple products/services will be an added advantage.

Candidates should be comfortable discussing campaigns they have previously managed, including the advertising objective, monthly budget, results achieved, ROAS/CPL/CPA, and the optimization strategies used.

What We Are Looking ForWe want someone who can take genuine ownership of paid advertising—from strategy and campaign setup to daily optimization, reporting, and scaling. The role is ideal for a performance marketer who enjoys working with numbers, testing different approaches, and consistently finding ways to generate better results from the advertising budget.