Two-Wheeler Sales Executive

Roles & Responsibilities of a Two Wheeler Sales Executive 🛵🏍️

This is the main customer-facing role in any Honda, Bajaj, TVS, Hero, Royal Enfield, Ola, Ather dealership.

1. Lead Generation & Customer Handling

- Walk-in Management: Welcome customers, identify needs - mileage, power, EV, family, style

- Proactive Calling: Follow up on website leads, referrals, old customers, exchange inquiries

- Field Activities: College/office/society visits, roadshows, exchange melas, canopies to generate leads

- CRM Entry: Log every walk-in, call, test ride in dealer CRM/DMS same day

2. Product Selling & Conversion

- Product Presentation: Explain features, mileage, engine, warranty, color options of all models

- Test Ride: Coordinate test rides and convert interest into booking

- Comparison Selling: Position your brand vs competitors with benefits, offers, service

- Objection Handling: Handle queries on price, EMI, waiting period, mileage

3. Finance, Insurance & Documentation

- Loan Assistance: Explain down payment, EMI options. Coordinate with in-house finance for quick approval

- Insurance & Add-ons: Sell insurance, extended warranty, RSA, accessories, helmet

- Booking & Billing: Take booking amount, prepare forms, follow up for full payment and delivery

4. Delivery & Customer Experience

- PDI Check: Ensure bike is clean, accessories fitted, fuel done before delivery

- Vehicle Delivery: Do a proper delivery with feature explanation + documents handover

- Post-Sales Follow-up: Call at 7 days, 30 days. Invite for first service to retain customer at ASC

- Customer Feedback: Maintain CSI scores and Google reviews

5. Targets & Reporting

- Sales Targets: Achieve monthly unit targets given by TL/Manager

- Secondary Targets: Finance penetration %, Insurance %, Accessories per unit, Exchange

- Daily Reporting: Walk-ins, test rides, bookings, deliveries, lost cases with reason

- Stock & Offer Knowledge: Stay updated on variants, colors, waiting, schemes, new launches

6. Showroom & Brand Compliance

- Showroom Upkeep: Keep display bikes clean, proper signage, pricing

- Brand Standards: Follow greeting, uniform, pitch as per company guidelines

- Competitor Tracking: Know rival offers and share inputs with manager

Key Skills Needed

- Communication: Local language is must. In Chennai - Tamil + Hindi/English

- Product + Technical Knowledge: Engine, features, EV vs petrol differences

- Negotiation & Closing Skills

- Basic Finance Knowledge: EMI calculation

- CRM & MS Office: For reports and lead tracking

Key KPIs

1. No. of Units Sold - Primary target

2. Test Ride to Booking Conversion %

3. Finance & Insurance Penetration

4. Customer Satisfaction Score

5. Lead to Sale Conversion