Senior Sales Officer

Role Purpose

This role combines market development, channel expansion, customer relationship management, and business ownership. The ideal candidate should be comfortable spending significant time in the market, interacting with distributors, wholesalers, retailers, and institutional buyers to understand market needs and convert opportunities into sustainable business growth.

The person will act as the eyes and ears of the company in the market while also taking ownership of territory growth, distributor performance, collections, and customer satisfaction.

Key Responsibilities:

Market Research & Consumer Insights-

• Conduct regular market visits to understand customer preferences, buying behaviour, retailer challenges, and emerging market trends.

• Gather structured feedback from distributors, retailers, wholesalers, and consumers.

• Identify market gaps and recommend opportunities related to products, packaging, pricing, promotions, and channel expansion.

• Monitor competitor products, pricing, schemes, visibility initiatives, and distribution activities.

Brand Development & Market Positioning-

• Recommend strategies to strengthen the positioning of Dheeraj Brand across existing and new markets.

• Support planning and execution of trade promotions, retailer engagement activities, and market activation programs.

• Monitor product visibility and availability across assigned territories.

• Provide actionable recommendations to improve market penetration and brand recall.

Distributor Development & Market Expansion-

• Identify, evaluate, and onboard new distributors across target territories.

• Assess market potential and develop territory-wise expansion plans.

• Build strong relationships with distributors and channel partners to drive sustainable business growth.

• Support newly appointed distributors through the market development phase and help establish the brand in their territory.

Business Development & Account Ownership-

• Take ownership of assigned territories from market identification to revenue generation.

• Develop and maintain strong relationships with distributors, wholesalers, retailers, and institutional customers.

• Drive primary and secondary sales growth through effective market coverage and distributor engagement.

• Identify upselling and cross-selling opportunities across product categories and pack sizes.

Post-Sales Support & Collections-

• Own the end-to-end distributor relationship, including order planning, payment follow-ups, issue resolution, and business development.

• Coordinate with production, dispatch, and accounts teams to ensure timely order execution and customer satisfaction.

• Ensure timely collection of payments and maintain healthy receivables from customers and distributors.

• Proactively resolve market issues and customer concerns to strengthen long-term business relationships.

Market Intelligence & Reporting-

• Submit weekly reports covering market insights, distributor development, competitor activities, sales performance, collections, and business opportunities.

• Share retailer and distributor feedback directly with management.

• Maintain updated records of customer interactions, distributor discussions, market observations, and business commitments.