Graphic Designer

About the Role

AspireNext Academy is looking for a creative and detail-oriented Graphic Designer to join our Marketing Team. The Graphic Designer will work closely with the Digital Marketing Team to create engaging visual content for social media, marketing campaigns, student promotions, brochures, presentations, advertisements, and other digital and offline marketing requirements.

The ideal candidate should have a strong sense of design, creativity, branding, and visual communication, along with basic video editing and reels creation skills.

Key Responsibilities

1. Social Media & Creative Content

• Coordinate with the Digital Marketing person to understand content requirements and marketing campaigns.
• Create engaging and professional designs for Instagram, Facebook, LinkedIn, WhatsApp and other social media platforms.
• Design social media posts, carousels, promotional creatives, announcements, educational content and campaign creatives.
• Ensure all designs are visually attractive, engaging and aligned with AspireNext branding.
• Create creatives for lead-generation and student admission campaigns.

2. Brochures & Marketing Materials

• Design professional brochures, flyers, posters, banners and promotional materials.
• Create creatives for courses, masterclasses, workshops, internships, scholarships and admission campaigns.
• Prepare designs for both digital and print requirements.
• Maintain consistency in fonts, colors, layouts, logos and overall brand identity.

3. PPT & Presentation Design

• Create and edit professional PowerPoint presentations whenever required.
• Design presentations for student demos, webinars, masterclasses, sales presentations and internal meetings.
• Convert information and content into visually appealing presentation slides.

4. Video & Reels Editing

• Edit short-form videos and reels for social media platforms.
• Create engaging Instagram Reels, promotional videos and course-related videos.
• Add captions, transitions, graphics, music, animations and other necessary elements.
• Repurpose existing video/content into multiple social media formats.
• Ensure videos are optimized for Instagram, YouTube Shorts and other platforms.

5. Coordination with Digital Marketing Team

• Work closely with the Digital Marketing person to plan and execute creative requirements.
• Understand campaign objectives and convert marketing ideas into effective visual creatives.
• Participate in content planning and creative brainstorming.
• Deliver creatives according to campaign timelines and posting schedules.
• Make required revisions based on marketing performance and feedback.

6. Brand Management

• Maintain AspireNext's visual identity across all marketing channels.
• Ensure all creatives follow brand guidelines and maintain a professional appearance.
• Organize and maintain design files, templates, assets and source files.
• Ensure designs are accurate, error-free and ready for publishing.

Required Skills

• Minimum 1 year of professional experience as a Graphic Designer.
• Strong knowledge of Canva and/or Adobe Photoshop.
• Knowledge of Adobe Illustrator is an advantage.
• Basic to intermediate video editing skills.
• Experience creating Instagram Reels and short-form videos.
• Good knowledge of social media creative formats and dimensions.
• Strong understanding of typography, colors, layouts and visual hierarchy.
• Good creative thinking and attention to detail.
• Ability to understand marketing requirements and convert them into creative designs.
• Ability to work within deadlines and handle multiple creative requirements.

Preferred Skills

• Experience in EdTech, Digital Marketing, Education, Startup or similar industries is preferred.
• Knowledge of Premiere Pro, After Effects, CapCut or similar video-editing tools is an advantage.
• Understanding of social media marketing and lead-generation campaigns.
• Basic knowledge of AI design and content-generation tools is an advantage.

Key Performance Expectations

• Consistently deliver high-quality and engaging creatives.
• Maintain brand consistency across all marketing materials.
• Deliver social media creatives according to the content calendar.
• Support the Digital Marketing Team in campaign execution.
• Produce engaging reels and promotional videos regularly.
• Quickly understand campaign requirements and execute creatives within deadlines.

Qualifications

• Bachelor's degree / Diploma / Certification in Graphic Design, Visual Communication, Multimedia, or a related field is preferred.
• Minimum 1 year of relevant professional experience required.
• Candidates with a strong portfolio may be considered based on their skills and creativity.

What We Are Looking For

We are looking for someone who is creative, proactive, responsible and interested in building engaging marketing content, rather than someone who only creates basic designs.

Portfolio is mandatory.