Digital Marketing Specialist

Digital Marketing Executive – Job Description

Company: Prakom Group of Companies

Location: Kondapur, Hyderabad

Experience: 1–3 Years

Job Type: Full-Time

About the Role

We are looking for a Digital Marketing Executive who can manage our online presence, generate leads, and support business growth through digital marketing activities.

Key Responsibilities

Manage and grow Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.

Plan and execute digital marketing campaigns.

Manage Google Ads and Meta Ads campaigns and monitor performance.

Handle WordPress website updates, content, pages, blogs, and landing pages.

Maintain basic website SEO and optimize content for search engines.

Conduct SEO, keyword research, and SEM activities.

Create social media posts, reels, blogs, and other digital content.

Generate and track leads through digital channels.

Monitor website traffic, campaign performance, and conversions.

Use Google Analytics and Google Search Console for performance tracking.

Prepare weekly and monthly digital marketing reports.

Coordinate with the sales and design teams for lead generation and promotional activities.

Research competitors, market trends, and new digital marketing opportunities.

Requirements

Bachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field.

1–3 years of experience in digital marketing.

Good knowledge of WordPress, SEO, Google Ads, Meta Ads, and Social Media Marketing.

Experience in website content management using WordPress.

Good communication and content-writing skills.

Knowledge of Canva or other basic design tools is preferred.

Knowledge of Google Analytics and Search Console.

Good analytical, creative, and organizational skills.

Key Skills

WordPress | Digital Marketing | SEO | Google Ads | Meta Ads | Social Media Marketing | SEM | Lead Generation | Content Creation | Google Analytics | Google Search Console | Canva