Digital Marketing Executive

We are looking for a result-driven Digital Marketing Executive with 2 years of experience to plan, execute, and optimize online marketing campaigns. The ideal candidate should be skilled in SEO, paid advertising, social media marketing, and analytics to drive traffic, leads, and brand awareness.

Key Responsibilities

1. Digital Campaign Management

Plan and execute digital marketing campaigns across Google, social media, and display networks.

Monitor campaign performance and optimize for better ROI.

2. SEO & Website Optimization

Perform keyword research and on-page/off-page SEO.

Improve website ranking and organic traffic.

Optimize website content and landing pages.

3. Social Media Marketing

Manage company social media profiles (LinkedIn, Instagram, Facebook, Twitter).

Create and schedule engaging content.

Run paid social media campaigns.

4. Paid Advertising (PPC)

Manage Google Ads and Meta Ads campaigns.

Monitor budgets, bids, and conversion tracking.

Optimize ads for maximum lead generation.

5. Content Marketing

Coordinate blog posts, email campaigns, and promotional content.

Ensure content aligns with SEO and branding strategies.

6. Analytics & Reporting

Track KPIs using Google Analytics, Search Console, and marketing tools.

Generate monthly performance reports.

Suggest data-driven improvements.

Required Skills & Qualifications

2 years of experience in digital marketing.

Strong knowledge of SEO, SEM, PPC, and social media marketing.

Experience with Google Ads, Meta Ads Manager, and analytics tools.

Familiarity with keyword research tools such as SEMrush, Ahrefs, and Ubersuggest.

Basic understanding of HTML, WordPress, or CMS platforms.

Strong analytical and communication skills.

Preferred Qualifications

Experience in lead generation campaigns.

Knowledge of email marketing tools such as Mailchimp, HubSpot, and Zoho Campaigns.