Marketing In-Charge(School)

Job Title: Marketing In-Charge

Location: Liluah, Howrah

Job Type: Full-time, Permanent

Compensation: CTC ₹18,000 – ₹20,000 per month

About the Role

The Marketing In-Charge will lead the planning, execution, and monitoring of the school’s marketing campaigns, brand identity, admissions promotion, and community outreach. The ideal candidate will take a proactive, target-driven approach to boost prospective student admissions, enhance brand visibility, and foster relationships with parents and the wider community.

Key Responsibilities

• Marketing & Promotions:
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• Design and execute end-to-end marketing strategies for the school and its academic offerings.
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• Plan promotional campaigns across print, digital, outdoor, and social media channels.
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• Maintain brand consistency across all public communications, advertisements, and school literature.
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• Admissions & Lead Management:
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• Generate, track, and manage prospective student inquiries.
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• Work alongside the admissions team to nurture leads and drive inquiry-to-admission conversions.
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• Coordinate campus visits, Open Houses, counseling sessions, and parent tours.
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• Maintain systematic documentation of leads, visits, and follow-up activities.
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• Events & Outreach:
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• Organize school exhibitions, seminars, workshops, and annual events to drive engagement.
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• Build partnerships with local educational bodies, community groups, and youth programs.
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• Represent the school at educational fairs, exhibitions, and promotional forums.
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• Market Intelligence & PR:
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• Monitor competitor schools, fee benchmarks, academic programs, and industry trends.
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• Coordinate with creative, media, and print vendors for marketing collaterals and brochures.
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• Safeguard and enhance the institutional reputation through clear, professional public relations.
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• Reporting & Analysis:
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• Track marketing expenditures, lead sources, and campaign ROI.
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• Prepare weekly and monthly reports on inquiry volumes and conversion metrics for the Management/Principal.
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Candidate Profile & Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, PR, or a related discipline.
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• Experience: 3 to 5 years of relevant marketing/outreach experience, preferably within a K-12 school, educational institute, or service-driven environment.
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• Skills:
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• Strong verbal and written communication, presentation, and negotiation skills.
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• Solid understanding of digital marketing channels and social media strategy.
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• Strong organization, follow-up, and event management abilities.
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• Proficiency in MS Office, Google Workspace, and basic CRM/lead tracking tools.
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Key Performance Indicators (KPIs)

• Volume of student inquiries generated.
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• Inquiry-to-admission conversion rate and target attainment.
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• ROI and reach of marketing campaigns and outreach events.
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• Overall growth in local brand presence and digital engagement.
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