Sales Coordinator

SALES COORDINATOR – ELECTRICAL WHOLESALE Job Role: Sales Coordinator

Department: Sales & Operations

Industry: Electrical Products / Electrical Wholesale

Key Responsibilities1. Pre-Sales Activities

• Attend customer calls and WhatsApp enquiries.
• Respond to customer enquiries regarding products, prices, availability and delivery schedules.
• Prepare and share quotations and offers with customers.
• Coordinate with the sales team for new enquiries and follow-ups.
• Maintain proper records of enquiries, quotations and pending orders.

2. Order & PO Management

• Receive and verify customer Purchase Orders (POs).
• Check product, quantity, price, discount and delivery requirements as per PO.
• Coordinate internally for PO processing and order confirmation.
• Follow up on pending POs and customer requirements.

3. Dispatch & Logistics Coordination

• Prepare and manage daily dispatch planning as per customer POs.
• Coordinate with Stores, Logistics and Sales teams for timely dispatch.
• Follow up for pending dispatches and ensure customer commitments are met.
• Share dispatch details / invoices / transport details with customers.

4. Inventory Coordination

• Monitor stock availability and identify low-inventory items.
• Coordinate with vendors for procurement of low-stock / fast-moving items.
• Maintain required inventory levels based on customer demand and pending orders.
• Coordinate with Purchase and Stores teams for material availability.

5. Post-Sales Activities

• Handle customer queries related to deliveries, invoices, shortages, replacements and other issues.
• Coordinate with internal departments to resolve customer complaints.
• Maintain regular communication with customers until the issue is closed.

6. Payment Follow-Up

• Follow up with customers for overdue payments through calls, emails and WhatsApp.
• Maintain an updated record of outstanding payments.
• Coordinate with Accounts and Sales teams for payment collection.
• Share payment follow-up status and important overdue cases with management.

7. MIS & Reporting

• Prepare and send daily MIS to MD covering:
• 
  
• Dispatches
• PO Received
• PO Sent / Processed
• Pending Orders
• Stock / Low Inventory Items
• Payment Follow-Up / Overdue
• Maintain accurate Excel records and reports.
• Required SkillsGood communication skills in English, Hindi
• Good knowledge of MS Excel, Email
• Experience in Electrical / Industrial / Electrical Wholesale industry will be preferred.
• Good coordination and follow-up skills.
• Ability to manage multiple customers and activities simultaneously.
• Strong follow-up skills for orders, dispatches, stock and payments.
• Should be responsible, organized and proactive.

Preferred Experience1–4 years of experience in Sales Coordination, Sales Support, Order Management, Customer Service or Electrical Wholesale/Distribution.

• Key Performance Areas (KPI)Timely response to customer enquiries
• Order / PO accuracy
• On-time dispatch coordination
• Inventory availability
• Customer complaint resolution
• Payment collection follow-up
• Daily MIS accuracy and timely submission