Telecalling Executive

BR Bakery is a growing bakery and food-processing company serving corporates, HoReCa customers, cafés, restaurants, hotels, institutions and retail customers across Delhi NCR.

Our product range includes breads, buns, cakes, pastries, cookies, pizza products, sandwiches, patties, samosas, frozen products and other bakery and ready-to-eat/ready-to-cook products.

We are looking for an energetic Telecaller Cum Social Media Executive who can support both business development and digital marketing.

• Key ResponsibilitiesA. Telecalling & Lead GenerationMake daily outbound calls to prospective HoReCa, café, restaurant, hotel, caterer and corporate customers.
• Generate and qualify new sales leads through calling, WhatsApp, LinkedIn, IndiaMART and other sources.
• Understand customer requirements, product needs, quantity, pricing and procurement process.
• Introduce JBR Bakery and explain relevant products and services.
• Schedule meetings, product presentations and sampling/tasting appointments for the sales team.
• Follow up regularly with prospects until conversion.
• Maintain accurate lead and follow-up information in Kylas CRM.
• Reactivate old/inactive customers and generate repeat business.
• Coordinate with the sales team for quotations, samples and customer requirements.
• B. Social Media ManagementManage day-to-day social media activities for JBR Bakery.
• Create and publish content for Instagram, Facebook and LinkedIn.
• Prepare posts, reels, stories and product-focused content.
• Coordinate with the photographer/designer/social media agency for content creation.
• Maintain a weekly/monthly content calendar.
• Promote JBR products, new launches, offers, customer success stories and behind-the-scenes bakery activities.
• Respond to comments, messages and customer enquiries professionally.
• Convert social media enquiries into qualified sales leads.
• Monitor competitors and identify relevant food, bakery and HoReCa trends.
• C. WhatsApp & Digital Lead ManagementHandle customer enquiries received through WhatsApp and social media.
• Send product catalogues, menus, price lists and company profiles to prospects.
• Conduct systematic follow-ups through WhatsApp and telephone.
• Maintain proper records of enquiries and lead status.
• Coordinate WhatsApp campaigns with the marketing/sales team.
• D. CRM & ReportingMaintain all leads and customer information in Kylas CRM.
• Update every call, enquiry, follow-up and meeting.
• Maintain daily call and lead-generation reports.
• Track:
• Calls made
• Calls connected
• Qualified leads
• Meetings booked
• Samples sent
• Quotations requested
• Orders generated
• Social media enquiries
• Leads converted
• Submit a daily activity report and weekly performance report to the reporting manager.

Key KRAs / KPIsKPITargetOutbound calls60–80/dayQualified leads5–10/dayFollow-ups20–30/dayMeetings/appointments3–5/weekProduct sampling opportunities3–5/weekCRM updating100%Social media posts/reelsAs per monthly calendarSocial media enquiries100% respondedLead conversionAs per monthly targetMonthly new customersTarget-basedTargets may be revised based on business requirements and lead quality.

• Required SkillsGood communication skills in English and Hindi.
• Confident telephone communication.
• Basic sales and customer-handling skills.
• Good knowledge of Instagram, Facebook and LinkedIn.
• Basic knowledge of Canva or similar design tools.
• Knowledge of WhatsApp Business.
• Basic understanding of CRM systems.
• Good follow-up and negotiation skills.
• Ability to prepare simple reports in Excel/Google Sheets.
• Positive attitude and willingness to learn.