Social Media Specialist

About FinLegalForteFinLegalForte is a professional financial, legal and compliance services brand helping businesses, companies, directors and entrepreneurs manage their compliance, taxation, legal and financial requirements.

Role OverviewWe are looking for a creative and result-oriented Social Media & Brand Marketing Executive who can manage FinLegalForte’s online presence, build brand awareness, create engaging content and generate quality leads through social media and digital marketing.

Key Responsibilities1. Social Media Management

• Manage FinLegalForte’s Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan and maintain a monthly social media content calendar.
• Publish regular posts, reels, stories, carousels and educational content.
• Monitor comments, messages and audience engagement.
• Maintain a consistent and professional brand identity across all platforms.

2. Content & Creative Marketing

• Develop creative ideas for posts, reels, videos, campaigns and promotional creatives.
• Create content around ROC Compliance, GST, Income Tax, Company Registration, CSR, Audit, Legal Services, Business Compliance and Financial Services.
• Convert complex professional topics into simple, engaging and easy-to-understand content.
• Coordinate with designers/video editors or create basic creatives independently using tools such as Canva.

3. Brand Building

• Strengthen FinLegalForte’s brand image and digital presence.
• Develop campaigns for offers, festivals, important compliance deadlines and new services.
• Maintain consistent brand colours, messaging, tone and visual identity.
• Identify trending topics and convert relevant trends into brand content.

4. Lead Generation & Marketing

• Plan social media campaigns focused on enquiries and lead generation.
• Coordinate with the sales team for social-media-generated leads.
• Track enquiries, conversions and campaign performance.
• Assist in running and optimizing Meta/Facebook & Instagram campaigns.
• Suggest new marketing strategies to increase enquiries and customer acquisition.

5. Performance & Analytics

• Track followers, reach, engagement, views, leads and conversions.
• Prepare weekly/monthly social media performance reports.
• Identify high-performing content and improve future campaigns based on data.
• Monitor competitors and industry trends.
• Required SkillsStrong understanding of Instagram, Facebook, LinkedIn and YouTube.
• Good knowledge of social media marketing and content strategy.
• Excellent communication and copywriting skills.
• Creative thinking and ability to generate new content ideas.
• Basic knowledge of Canva and video/reel editing.
• Understanding of Meta Ads will be an advantage.
• Ability to understand financial, legal and compliance-related topics and communicate them simply.
• Strong organizational and time-management skills.
• Preferred Experience1–3 years of experience in social media marketing, digital marketing or brand marketing.
• Experience with a CA/CS/CMA, legal, financial, taxation or professional services firm will be an added advantage.
• Key Performance Indicators (KPIs)Growth in social media reach and engagement.
• Growth in followers and brand visibility.
• Number and quality of leads generated.
• Content views, shares, saves and enquiries.
• Consistency of posting and campaign execution.
• Improvement in overall digital brand presence.
• What We OfferOpportunity to work with a growing professional services brand.
• Creative freedom to develop new marketing ideas.
• Exposure to digital marketing, branding and lead-generation campaigns.
• Performance-based growth opportunities.
• Professional and collaborative work environment.

Ideal CandidateThe ideal candidate is creative, proactive, trend-aware and commercially minded—someone who doesn't just post content but understands how social media can build a brand and generate business.