General Sales Manager

*Urgent Hirings*

JOB DESCRIPTIONGeneral Manager – Sales – Real Estate

Department: Sales

Designation: General Manager – Sales

Industry: Real Estate

Reporting To: Director / Managing Director

Location: Delhi / NCR / Mumbai / Punjab

Job SummaryWe are looking for an experienced General Manager – Sales to lead and manage the company's real estate sales function. The role will be responsible for achieving sales targets, developing sales strategies, managing sales teams and Channel Partners, driving revenue growth, and ensuring strong customer conversion and business performance.

• Key ResponsibilitiesDevelop and execute sales strategies and business plans to achieve monthly, quarterly and annual targets.
• Lead, motivate and manage the sales team, BDEs, telesales and channel partner network.
• Set individual and team-wise targets and monitor performance through regular reviews.
• Generate and manage leads through direct sales, digital leads, channel partners, referrals and corporate tie-ups.
• Develop and maintain strong relationships with Channel Partners, brokers, investors and key clients.
• Drive site visits, bookings, collections and overall sales conversions.
• Monitor the complete sales funnel from lead generation → follow-up → site visit → negotiation → booking → agreement → collection.
• Analyse sales reports, conversion ratios, inventory movement and revenue performance.
• Identify new business opportunities, markets and customer segments.
• Coordinate with Marketing, CRM, Finance, Legal and Projects/Construction teams for smooth sales operations.
• Ensure proper product knowledge among the sales team, including project specifications, pricing, payment plans, location advantages and RERA-related information.
• Handle major negotiations and high-value clients personally.
• Prepare and present MIS and sales performance reports to the management.
• Ensure adherence to company policies, pricing guidelines and applicable real estate regulations.
• Take corrective actions where sales performance is below target.
• Conduct regular sales meetings, training sessions and performance reviews.
• Build a high-performance, target-oriented sales culture within the organization.
• Key Performance Indicators (KPIs)Monthly / Quarterly / Annual Sales Target Achievement
• Revenue and Booking Value
• Lead-to-Site-Visit Conversion
• Site-Visit-to-Booking Conversion
• Number of New Bookings
• Channel Partner Business Generation
• Collection Achievement
• Inventory Movement
• Sales Team Productivity
• Customer Acquisition & Retention
• Overall Sales Growth
• Required SkillsStrong leadership and team-management skills
• Excellent negotiation and closing abilities
• Strong knowledge of the real estate sales cycle
• Excellent communication and interpersonal skills
• Strong analytical and decision-making abilities
• Target-oriented and commercially driven approach
• Strong Channel Partner management skills
• Ability to manage large sales teams and multiple projects
• Good knowledge of CRM, MIS and sales reporting systems
• Qualification & ExperienceGraduate / MBA in Sales & Marketing preferred.
• 8–15+ years of relevant experience, preferably in the real estate industry.
• Proven track record of achieving large sales targets.
• Experience in residential / luxury real estate will be preferred.
• Candidates with strong experience in managing direct sales and channel sales teams will be preferred.

Preferred Candidate ProfileThe ideal candidate should be a result-oriented real estate sales leader with strong market knowledge, an established channel partner network, excellent closing skills and the ability to build and manage a high-performing sales organization.