Digital Marketing Manager

Digital Marketing Manager – Performance Marketing, SEO & Lead Generation

Company: FinTram Global

Location: Delhi NCR

Employment Type: Full-Time

Experience: 5+ Years

Industry: Education / EdTech

About FinTram GlobalFinTram Global is a professional education company focused on global finance and career-oriented qualifications. We work with students and professionals pursuing qualifications such as ACCA, US CPA, US CMA, US EA, CFA and other global professional programs.

We are looking for an experienced Digital Marketing Manager who can take ownership of FinTram’s digital growth, with strong expertise in Paid Advertising, SEO, Lead Generation, Website Growth and Conversion Optimization.

• Key Responsibilities1. Performance Marketing & Paid AdvertisingPlan, execute and optimize paid campaigns across Google Ads, Meta Ads and other relevant platforms.
• Develop campaigns focused on quality leads, enquiries, applications and admissions.
• Manage campaign budgets and continuously optimize CPL, CAC, conversion rate and ROAS.
• Develop audience targeting, campaign structures, ad copies, creatives and landing-page strategies.
• Conduct A/B testing across creatives, audiences, messaging, landing pages and campaigns.
• Build and manage remarketing and retargeting campaigns.
• 2. SEO & Organic GrowthDevelop and execute FinTram’s SEO strategy to increase organic traffic and qualified enquiries.
• Conduct keyword research, competitor analysis and search-intent analysis, particularly around professional courses and finance qualifications.
• Manage on-page, off-page and technical SEO activities.
• Optimize website pages, course pages, blogs and landing pages for search visibility and conversions.
• Develop and execute a strong content-led SEO strategy in coordination with the content team.
• Monitor rankings, organic traffic, backlinks and conversion from organic channels.
• Identify opportunities to improve domain authority, search rankings and organic lead generation.
• Work with developers/content teams on technical SEO requirements, website speed, structure, schema and indexing.
• 3. Education Sector Lead GenerationDevelop digital acquisition strategies specifically for the education and professional certification sector.
• Generate high-quality leads for ACCA, US CPA, US CMA, CFA and other FinTram programs.
• Understand student decision-making, parent influence, admission cycles and course-specific demand.
• Work closely with the Sales and Counselling teams to improve lead quality and lead-to-admission conversion.
• Analyze lead sources and identify campaigns, geographies and audiences generating the highest-quality admissions.
• 4. Digital Funnel & Conversion OptimizationOwn the complete digital funnel:

Ad / Organic Search → Website / Landing Page → Lead → Counselling → Application → Admission

• Identify conversion drop-offs and implement strategies to improve performance.
• Optimize landing pages, lead forms, CTAs and enquiry journeys.
• Coordinate with the Sales, CRM, Content and Creative teams to improve overall conversion.
• Develop nurturing and remarketing strategies for prospective students.
• 5. Analytics, CRM & ReportingTrack performance through Google Analytics, Google Ads, Meta Ads Manager, Search Console and CRM platforms.
• Establish proper tracking, UTM structures and attribution mechanisms.
• Monitor key metrics including:
• 
  
• Leads
• Qualified Leads
• CPL
• CAC
• Lead-to-Counselling Conversion
• Lead-to-Admission Conversion
• Cost per Admission
• ROAS
• Organic Traffic
• SEO Rankings
• Prepare regular performance reports and provide actionable recommendations to management.
• 6. Team & Agency ManagementManage internal digital marketing resources, agencies, freelancers and external vendors, wherever applicable.
• Coordinate with Content, Design, Sales, CRM and Technology teams.
• Set campaign targets, performance benchmarks and execution timelines.
• Ensure timely delivery and continuous optimization of digital marketing initiatives.
• Required Skills & Expertise5+ years of experience in Digital Marketing / Performance Marketing.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Proven experience in lead generation and performance marketing.
• Strong understanding of SEO – Technical, On-Page and Off-Page.
• Experience in Education / EdTech / Test Preparation / Professional Education will be strongly preferred.
• Strong understanding of digital funnels and conversion optimization.
• Experience with Google Analytics, Google Search Console, CRM and marketing analytics tools.
• Strong understanding of CPL, CAC, ROAS, conversion rates and attribution.
• Ability to analyze data and make decisions based on performance metrics.
• Strong understanding of landing pages, remarketing and audience segmentation.
• Good communication and stakeholder-management skills.

Preferred Candidate ProfileThe ideal candidate should have a proven track record of generating quality leads and driving admissions through digital channels, rather than simply managing campaigns.

Experience in an education business where the candidate has handled the complete journey from:

Traffic → Lead Generation → Lead Quality → Counselling → Admission

will be highly preferred.

What We Are Looking ForWe are looking for a data-driven, commercially minded Digital Marketing Manager who can take ownership of FinTram's digital growth across both paid and organic channels.

The candidate should be comfortable being accountable not only for traffic and leads, but ultimately for the quality and business value of those leads and admissions.