Digital Marketing Executive

Job Description — Digital Marketing ExecutivePosition: Digital Marketing Executive – SEO & Performance Marketing

Experience: 1–3 Years

Location: Delhi

Employment Type: Full-Time

About the RoleWe are looking for a Digital Marketing Executive who can manage and execute our online marketing activities across Meta, Google, SEO, social media, website and digital campaigns.

The candidate should have a strong understanding of SEO fundamentals and be capable of implementing SEO strategies—not just posting content.

Key Responsibilities1. Digital Marketing

• Plan and execute digital marketing campaigns across Meta, Google and other relevant platforms.
• Manage and optimize Facebook & Instagram campaigns for leads, enquiries, engagement and brand awareness.
• Monitor campaign performance, CPL, CTR, conversions and ROI.
• Coordinate with the creative/content team for ads, reels, creatives and promotional campaigns.
• Identify new digital marketing opportunities and trends.

2. SEO – Mandatory Skill

• Perform keyword research and identify high-value commercial and informational keywords.
• Implement On-Page SEO, including:
• Title tags
• Meta descriptions
• Headings
• URL optimization
• Internal linking
• Image ALT text
• Keyword placement
• Understand and implement Technical SEO basics.
• Work on Off-Page SEO and link-building activities.
• Monitor website rankings, organic traffic and keyword positions.
• Identify SEO issues and coordinate their resolution.
• Perform competitor and SERP analysis.
• Help improve organic visibility and qualified website traffic.

3. Website & Content

• Manage and regularly update website content.
• Create SEO-friendly content briefs for blogs, category pages and product/service pages.
• Ensure website content follows SEO best practices.
• Coordinate with designers, developers and content writers wherever required.

4. Social Media

• Manage day-to-day social media activities.
• Plan content calendars for Instagram, Facebook, YouTube and other relevant platforms.
• Monitor engagement, reach, followers and content performance.
• Research trends, hashtags, competitors and relevant content opportunities.

5. Analytics & Reporting

• Track and analyze marketing performance using tools such as Google Analytics, Google Search Console and Meta Ads Manager.
• Prepare weekly/monthly performance reports.
• Analyze campaign and SEO data and recommend improvements.
• Maintain proper records of leads, campaigns and marketing activities.

Required SkillsMust Have:

• Practical knowledge of SEO
• Keyword research & competitor analysis
• On-page SEO
• Basic technical SEO
• Meta Ads / Facebook Ads
• Google Ads fundamentals
• Google Analytics
• Google Search Console
• Social media management
• Canva or basic creative tools
• Basic understanding of website/CMS management
• Good Excel/Google Sheets skills
• Strong analytical and problem-solving ability

Good to Have:

• WordPress
• GA4
• Google Tag Manager
• Looker Studio
• SEO tools such as Semrush, Ahrefs, Ubersuggest or similar
• Basic knowledge of HTML/CSS
• Experience with lead-generation campaigns
• Basic understanding of conversion tracking and pixels
• Candidate Profile1–3 years of hands-on digital marketing experience.
• SEO knowledge is mandatory. AEO/GEO Content.
• Should understand the difference between SEO and paid advertising and know how both can work together.
• Should be comfortable working with numbers, reports and performance metrics.
• Strong communication and coordination skills.
• Self-driven, proactive and willing to experiment with new marketing strategies.
• Ability to manage multiple campaigns and priorities simultaneously.
• Key Performance Areas (KPIs)Organic traffic and keyword growth
• Search-engine rankings
• Qualified leads generated
• Cost per lead (CPL)
• Campaign ROI/ROAS
• Website engagement and conversions
• Social media growth and engagement
• Overall digital brand visibility