Area Sales Manager (B2B)

Job Summary

We are looking for a result-oriented Area Sales Manager to drive and expand our B2B Audio-Visual (AV) business in the assigned territory. The candidate will be responsible for generating new business, managing key accounts, and developing strong relationships with customers, dealers, System Integrators (SIs), and consultants.

• Key ResponsibilitiesGenerate sales and achieve revenue targets in the assigned territory.
• Identify and develop new corporate, education, and government accounts.
• Handle B2B sales for Interactive Flat Panels, Digital Signage Displays, Video Conferencing Systems, Projectors, and Audio Solutions.
• Build and maintain relationships with IT Heads, Purchase Managers, School Directors, University Management, and Corporate Decision Makers.
• Identify new business opportunities, tenders, institutional projects, and market leads.
• Develop and manage a network of System Integrators, dealers, distributors.
• Follow up on leads, prepare quotations, negotiate, and close deals.
• Maintain regular sales reports and update the sales pipeline.

Required Skills & Experience

• 1+ year of experience in B2B / Institutional Sales.
• Experience in AV, IT Hardware, Telecom, EdTech, or related industries preferred.
• Strong exposure to Education and Corporate Sales.
• Good understanding of AV products and solutions.
• Strong communication, negotiation, presentation, and relationship-management skills.
• Willingness to travel within the assigned territory.