Senior Digital Marketing & AI Automation

Senior Executive: – Digital Marketing & AI Automation

Experience: 3–5 years Employment

Type: Full-time

About the Role

ADRPLEXUS is looking for a creative, hands-on digital marketing professional who can strengthen our online presence, generate engaging content ideas, improve SEO performance, and build automated marketing and sales funnels.

The ideal candidate should have independently managed social media accounts, created compelling content, edited videos using Adobe Premiere Pro, and implemented AI-powered workflows that support lead generation and conversion.

Key Responsibilities

SEO & Website Growth

• Conduct keyword research and implement on-page SEO, content optimisation, and link-building strategies.
• Identify technical SEO issues and coordinate with the website team to resolve them.
• Monitor organic traffic, search rankings, and website conversions using Google Analytics and Google Search Console.

Content Strategy & Video Creation

• Develop fresh campaign ideas, content calendars, video concepts, scripts, and social media copy.
• Create content for course launches, student engagement, faculty promotions, testimonials, and admission campaigns.
• Edit reels, promotional videos, interviews, and educational content using Adobe Premiere Pro.
• Use AI tools to improve research, ideation, content production, and workflow efficiency while maintaining accuracy and brand consistency.

Social Media Management

• Independently manage Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Handle content scheduling, publishing, community engagement, and performance reporting.
• Track audience behaviour and trends to improve reach, engagement, and enquiries.

AI Automation & Marketing Funnels

• Build and maintain automated workflows using tools such as Make, Zapier, n8n, or equivalent platforms.
• Develop lead capture, segmentation, nurturing, follow-up, and sales handover workflows.
• Connect landing pages, lead forms, CRM systems, email, and WhatsApp marketing platforms.
• Use AI-powered systems to support lead qualification, personalised communication, and campaign reporting.
• Test workflows regularly and troubleshoot automation failures.

Lead Generation & Conversion

• Plan campaigns with the marketing and sales teams to generate qualified enquiries and admissions.
• Create and optimise landing pages, calls to action, and lead magnets.
• Track leads from enquiry to admission and identify funnel drop-offs.
• Run A/B tests to improve content, landing pages, and follow-up communication.

Required Skills & Experience

• 
  
• 3–5 years of relevant digital marketing experience.
• Proven experience independently managing business social media accounts.
• Strong practical knowledge of SEO and content strategy.
• Hands-on video editing skills in Adobe Premiere Pro.
• Demonstrated experience building AI automation workflows and marketing/sales funnels.
• Familiarity with CRM systems, email marketing, WhatsApp marketing, and lead management.
• Ability to interpret campaign data and translate findings into clear actions.
• Strong copywriting, creative thinking, communication, and execution skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Working knowledge of Meta Ads and Google Ads.
• Familiarity with Canva, Photoshop, or After Effects.
• Ability to create content in English and Tamil.
• Relevant degree or equivalent practical experience supported by a strong portfolio.

How Success Will Be Measured

• Growth in relevant organic traffic and qualified enquiries.
• Improvement in social media engagement and content performance.
• Better lead-to-admission conversion across marketing funnels.
• Reliable automation workflows and reduced manual follow-up work.
• Consistent, timely delivery of quality campaigns and content.

Application Requirements

Please submit your resume and a portfolio containing:

• Social media accounts you have managed, with your specific contribution.
• SEO projects and measurable results.
• Videos edited using Adobe Premiere Pro.
• At least one AI automation workflow or marketing funnel you have personally built, explaining the tools used and outcomes achieved.

Compensation: Based on experience, demonstrated skills, and portfolio.