Sales & Marketing Engineer-B2C

INDUSTRIAL SALES ENGINEER-FIELD SALES

Star Industrial Products | Authorized Channel Partner of Mobil

Location: [Chennai / Territory]

Experience: 2–4 Years

Employment: Full-Time

Department: Sales

About Star Industrial Products

Star Industrial Products is a specialized Industrial Lubricants company and an Authorized Channel Partner of Mobil, serving manufacturing, engineering and industrial customers.

We provide Mobil industrial lubrication solutions that help customers improve equipment reliability, reduce unplanned downtime, optimize maintenance and enhance machine performance.

Our product portfolio includes Mobil hydraulic oils, gear oils, compressor oils, turbine oils, circulating oils, greases and other industrial lubrication solutions for a wide range of machinery and applications.

We follow a technical, application-based approach to sales, working closely with Maintenance, Engineering, Production and Purchase teams to understand customer requirements and recommend the right lubrication solution.

About the Role

We are looking for an Industrial Sales Engineer who is passionate about B2B field sales, customer development and technical selling.

The primary responsibility will be to develop new industrial customers and grow existing accounts for Mobil Industrial Lubricants.

The candidate will regularly visit factories and industrial establishments, understand their machinery and lubrication requirements, identify opportunities, present suitable Mobil products, convert customers and build long-term business relationships.

This is a field-based industrial sales role and requires frequent customer visits.

Key Responsibilities

Industrial Customer Development

• Identify and develop new industrial customers within the assigned territory.
• Conduct regular factory and customer visits.
• Generate leads through market mapping, references, networking and direct prospecting.
• Identify potential applications for Mobil industrial lubricants.
• Develop relationships with new and existing industrial accounts.
• Expand business within existing customers.

Technical / Application Sales

• Understand customers' machinery, operating conditions and lubrication requirements.
• Recommend suitable Mobil lubrication products based on application requirements.
• Coordinate with technical teams when required.
• Conduct product presentations and technical discussions.
• Explain product benefits, performance advantages and cost-in-use benefits.
• Identify opportunities to convert customers from competing lubricant brands.

Sales & Business Development

• Achieve monthly, quarterly and annual sales targets.
• Prepare quotations and follow up on enquiries.
• Negotiate with customers and close orders.
• Maintain a healthy sales pipeline.
• Track competitor products, pricing and market activity.
• Develop key accounts and increase share of business.
• Follow up regularly until enquiry conversion and order closure.

Customer Relationship Management

Build strong relationships with:

• Maintenance Managers
• Maintenance Engineers
• Purchase Managers
• Procurement Teams
• Production Managers
• Engineering Managers
• Plant Heads
• Factory Owners
• Stores / Procurement Teams

Who We Are Looking For

We prefer candidates with 2–4 years of Industrial B2B / Technical Sales experience.

Lubricant Sales Experience – Preferred

Candidates who have previously sold:

• Industrial lubricants
• Hydraulic oils
• Gear oils
• Compressor oils
• Turbine oils
• Greases
• Cutting fluids / metalworking fluids
• Lubrication systems
• Industrial maintenance products

Experience with brands such as Mobil, Shell, Castrol, Fuchs, Chevron, TotalEnergies, SKF or other industrial lubricant brands will be an advantage.

Other Relevant Industrial Sales Backgrounds

Candidates from other technical industrial B2B sales backgrounds may also be considered, particularly those who have sold:

• Cutting Tools
• CNC Tooling
• Bearings
• Power Transmission Products
• Industrial Safety / PPE
• 3M Industrial Products
• MRO Products
• Machine Spares
• Hydraulic & Pneumatic Components
• Industrial Tools
• Abrasives
• Welding Consumables
• Industrial Filters
• Adhesives & Sealants
• Engineering Components
• Other Industrial Technical Products

Important: The candidate does not need experience in all these products. Experience in one or more relevant industrial product categories is sufficient if the candidate has strong B2B field-sales capability.

What We Expect From You

We are looking for someone who can:

Prospect → Visit → Understand → Recommend → Quote → Negotiate → Close → Develop

You should be comfortable:

• Meeting customers face-to-face.
• Visiting factories and industrial sites.
• Speaking with Maintenance and Engineering teams.
• Understanding technical requirements.
• Developing new business independently.
• Handling objections and competitor products.
• Negotiating and closing orders.
• Working towards sales targets.
• Travelling within the assigned territory.

Required Skills

• Industrial B2B Sales
• Technical Sales
• Field Sales
• New Customer Acquisition
• Lead Generation
• Customer Relationship Management
• Product Demonstration
• Technical Communication
• Negotiation
• Sales Target Achievement
• Territory Development
• Key Account Management
• Competitor Conversion
• Follow-up & Order Closure

Educational Qualification

Preferred:

• Diploma / BE / B.Tech – Mechanical / Production / Automobile / Industrial Engineering or related fields.

Candidates with strong industrial B2B sales experience may also be considered irrespective of their educational background.

Candidate Profile

High Preference

A candidate who has:

Industrial B2B Sales + Technical Product Experience + Factory Customer Network + Strong Field Sales Capability

Good Fit

Candidates currently working in:

Industrial Lubricants | Cutting Tools | Bearings | MRO | Industrial Safety | Machine Spares | Power Transmission | Hydraulic/Pneumatic | Industrial Tools | Engineering Products

who are interested in building a career in Industrial Lubricant Sales with Mobil.

Not Suitable

Candidates whose experience is primarily in:

• FMCG
• Retail Sales
• Telecom
• Banking / Insurance
• Consumer Electronics
• Real Estate
• Pure Inside Sales
• Direct-to-Consumer Sales

unless they also have significant industrial B2B sales experience.

Compensation & Benefits

Salary: ₹[35,000– 40,000] per month

Incentives: Performance-based sales incentives

Travel: Travel allowance / reimbursement as per company policy

Why Join Star Industrial Products?

• Work with Mobil, a globally recognized industrial lubricant brand.
• Opportunity to develop expertise in industrial lubrication and technical sales.
• Exposure to manufacturing and engineering industries.
• Build relationships with industrial decision-makers.
• Performance-based growth and incentives.
• Opportunity to develop a long-term career in Industrial B2B Sales.

Apply Now

If you are an experienced Industrial Sales professional with a strong field-sales mindset and enjoy developing relationships with factories and industrial customers, we would like to hear from you.

Experience in industrial lubricants is preferred. However, candidates with relevant B2B technical sales experience in areas such as cutting tools, bearings, industrial safety, MRO, machine spares and other industrial products are also encouraged to apply.