Public Relations Officer

Job Title: Marketing Executive

Department: Marketing / Business Development

Industry: Healthcare / Diagnostic Centre

Location:Avadi

Reporting To: Marketing Manager / Centre Manager

Job SummaryThe Marketing Executive will be responsible for promoting the diagnostic centre's laboratory, radiology, health check-up, home collection, and preventive healthcare services. The role involves developing relationships with doctors, hospitals, corporates, clinics, pharmacies, and other referral partners to increase patient footfall and business revenue.

• Key ResponsibilitiesPromote diagnostic services, health packages, laboratory tests, radiology services, and home collection facilities.
• Visit doctors, hospitals, clinics, corporate offices, pharmacies, and other healthcare establishments regularly.
• Develop and maintain strong professional relationships with doctors and referral partners.
• Generate new business opportunities and increase patient referrals.
• Identify potential corporate clients for health check-ups, wellness programs, and diagnostic services.
• Conduct regular market visits to identify new opportunities and understand competitor activities.
• Explain the centre's services, packages, pricing, turnaround time, and other offerings to clients and referral partners.
• Coordinate with the operations, front office, laboratory, radiology, and home collection teams to ensure smooth service delivery.
• Follow up with doctors, corporate clients, hospitals, and other business partners.
• Maintain a database of doctors, hospitals, clinics, corporate clients, and referral sources.
• Achieve monthly and quarterly business development targets.
• Prepare daily visit reports, lead reports, conversion reports, and other marketing reports.
• Monitor competitor pricing, promotional activities, packages, and market trends.
• Participate in health camps, corporate health check-ups, medical awareness programs, and promotional activities.
• Support the marketing team in implementing local marketing campaigns and promotional activities.
• Collect feedback from doctors, patients, and business partners and communicate it to management.
• Ensure professional representation of the diagnostic centre at all times.
• Ensure compliance with company policies, healthcare regulations, and ethical marketing practices.
• Doctor & Referral Relationship ManagementDevelop and maintain regular contact with referring doctors.
• Communicate new diagnostic services, advanced tests, packages, and special offerings.
• Coordinate doctor meetings and presentations where required.
• Track referral trends and identify opportunities for improving doctor engagement.
• Ensure timely resolution of service-related concerns raised by referral partners.
• Corporate Marketing ResponsibilitiesIdentify and approach companies for corporate health check-ups and wellness programs.
• Develop proposals and coordinate quotations with the management team.
• Follow up with HR/Admin/Facility teams of corporate organizations.
• Coordinate corporate health camps and employee screening programs.
• Maintain long-term relationships with corporate clients and generate repeat business.
• QualificationsBachelor's degree in Marketing, Business Administration, Healthcare Management, or any relevant field.
• Candidates with a healthcare/diagnostic marketing background will be preferred.

ExperiencePreferred: 1–5 years of experience in healthcare marketing, diagnostic centre marketing, hospital marketing, pharmaceutical marketing, or business development.

Freshers with excellent communication and sales skills may also be considered.

• Required SkillsExcellent communication and interpersonal skills.
• Strong relationship-building skills.
• Good negotiation and convincing abilities.
• Sales and business development skills.
• Target-oriented approach.
• Good presentation skills.
• Strong follow-up and coordination abilities.
• Market research and competitor analysis skills.
• Basic knowledge of MS Office and CRM software.
• Ability to work independently and as part of a team.
• Willingness to travel for client and doctor visits.
• Key Performance Indicators (KPIs)Monthly revenue/business generation.
• Number of new doctors and referral partners acquired.
• Number of new corporate accounts generated.
• Patient/referral conversion rate.
• Doctor and corporate client retention.
• Number of client/doctor visits completed.
• Health camps and promotional activities conducted.
• Achievement of monthly and quarterly targets.
• Collection and follow-up efficiency.
• Customer and referral-partner satisfaction.
• Working ConditionsThe position involves extensive field visits and client meetings.
• Candidates should be willing to travel within the assigned territory.
• Flexible working hours may be required for health camps, corporate programs, and special marketing activities.

Preferred Candidate Profile:

A proactive, target-oriented, well-groomed professional with excellent communication skills and the ability to build strong relationships with doctors, hospitals, corporates, and other healthcare stakeholders.