Digital Marketing Executive

We are looking for a performance-driven and hands-on Digital Marketing Executive to manage and execute digital marketing activities across paid, organic, social media, search, content, website and marketing automation channels.

The candidate will be responsible for generating traffic, leads, enquiries, customer engagement and online revenue through effective digital marketing campaigns.

The ideal candidate should be comfortable working with numbers and analytics, creating and optimizing campaigns, coordinating with creative/content teams, managing digital platforms and continuously experimenting with new approaches to improve performance.

This is a hands-on execution role requiring someone who can independently manage day-to-day digital marketing activities while contributing ideas for growth.

A. Performance Marketing

B. Search Engine Optimization – SEO, AEO, GEO

C. Social Media Optimization & Marketing

D. Content Marketing

E. Website, E-commerce, Marketplaces - Optimization & Marketing

F. Lead Generation & Conversion

G. WhatsApp, Email & Marketing Automation

H. Analytics & Reporting

I. Google Analytics & Tracking

J. Competitor & Market Research

KEY PERFORMANCE INDICATORS – KPIs

The candidate's performance will be evaluated based on measurable business outcomes such as:

Qualified leads generated

Cost per lead

Customer acquisition cost

Website traffic growth

Organic traffic growth

Search rankings

Conversion rate

E-commerce revenue

ROAS

Campaign ROI

Social media engagement

Email/WhatsApp engagement

Lead-to-customer conversion

Marketing-qualified leads

Overall digital revenue contribution

TECHNICAL SKILLS

The ideal candidate should have working knowledge of:

Advertising Platforms

Google Ads

Meta Ads Manager

YouTube Ads

Google Performance Max

Analytics

Google Analytics 4

Google Search Console

Google Tag Manager

Looker Studio / Data Studio

Excel / Google Sheets

SEO

Google Keyword Planner

SEMrush / Ahrefs / Ubersuggest or similar tools

SEO auditing tools

Social Media

Meta Business Suite

Instagram

LinkedIn

YouTube

CRM & Automation

CRM platforms

Email marketing platforms

WhatsApp marketing platforms

Marketing automation tools

Website

WordPress

Shopify or other CMS/e-commerce platforms

Creative Tools

Basic knowledge of tools such as:

Canva

Photoshop

CapCut or similar video-editing tools

DESIRED CANDIDATE – IDEAL PROFILE

The ideal candidate would be someone who:

Understands digital marketing beyond social media posting.

Has hands-on experience running paid campaigns.

Understands the relationship between traffic, leads, conversion and revenue.

Can analyse campaign data independently.

Can identify why campaigns are underperforming.

Understands and implements SEO, GEO, AEO.

Has experience with website/e-commerce platforms.

Understands conversion funnels.

Can coordinate with creative and content teams.

Is comfortable working with Excel/Google Sheets.

Has a strong interest in AI and emerging marketing technologies.

Can work independently with minimum supervision.

Takes ownership of results.

Is comfortable working in a fast-paced environment.

DESIRED CANDIDATE SUMMARY

We are looking for a Digital Marketing Executive who is more than a campaign operator. The ideal candidate should understand how digital marketing contributes to business growth and revenue.

The person should combine:

Digital Marketing + Performance Marketing + Analytics + SEO + Social Media + Content + Lead Generation + Conversion Optimization + Marketing Automation.

A strong candidate should be hands-on, data-driven, curious, proactive and commercially aware, with the ability to execute campaigns independently and continuously improve performance.

Suggested Experience: 2–5 years

Suggested Qualification

Any Bachelor's Degree + Digital Marketing certification preferred

Core Skills

Google Ads | Meta Ads | SEO AEO GEO | Social Media | GA4 | GTM | Lead Generation | Analytics | Content Marketing | E-commerce | Marketing Automation

Ownership | Analytical Thinking | Creativity | Proactive | Result-Oriented | Fast Learner | Problem Solver