Digital Marketing Executive

## Job Title

**Digital Marketing Executive**

## Job Summary

We are looking for a creative and results-driven **Digital Marketing Executive** to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have a strong understanding of social media, SEO, paid advertising, content marketing, and digital analytics.

## Key Responsibilities

* Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other relevant platforms.

* Manage and grow the company’s social media presence.

* Create and coordinate engaging content for social media, websites, blogs, and email campaigns.

* Execute **SEO** activities, including keyword research, on-page optimization, and basic off-page SEO.

* Manage and optimize **Google Ads and Meta Ads** campaigns to improve leads, conversions, and ROI.

* Monitor website traffic, campaign performance, engagement, and conversion metrics.

* Use tools such as **Google Analytics, Google Search Console, Google Ads Manager, and Meta Ads Manager**.

* Conduct competitor and market research to identify new digital marketing opportunities.

* Prepare regular performance reports and provide actionable insights.

* Coordinate with the design, sales, and content teams to execute marketing campaigns.

* Stay updated with the latest digital marketing trends, platform updates, and best practices.

## Required Skills

* Good knowledge of **SEO, SEM, social media marketing, and paid advertising**.

* Experience with Google Ads and Meta Ads is preferred.

* Understanding of Google Analytics and digital marketing metrics.

* Strong content-writing and communication skills.

* Basic knowledge of Canva or other design tools is an advantage.

* Analytical and problem-solving mindset.

* Ability to manage multiple campaigns and deadlines.

* Good written and verbal communication skills.

## Education & Experience

* Bachelor’s degree in Marketing, Business, Communications, or a related field.

* **0–3 years of experience** in digital marketing; freshers with relevant knowledge or internships can also be considered.

## Key Performance Indicators (KPIs)

* Website traffic and organic growth.

* Leads and conversions generated.

* Cost per lead and advertising ROI.

* Social media engagement and follower growth.

* Search engine rankings.

* Campaign performance and conversion rates.

## Employment Type

**Full-time**

Chennai*

## Salary 20 to 25 K