Business Development Executive (BDE)

Job Title: Sales Executive, Modula Steel Kitchens

Company: Hind Hardware (authorised dealer, Modula by JSW)

Location: Adyar, Chennai · Full-time

About the role

You’ll drive sales of Modula steel modular kitchens and wardrobes. You’ll find new customers, convert showroom leads, and build a steady pipeline from architects, builders and homeowners.

Key responsibilities

• Generate leads through field visits, architect and builder meetings, apartment projects and referrals
• Follow up on showroom walk-ins, enquiries and digital leads quickly
• Give product demos and explain the benefits of steel kitchens: termite-proof, waterproof, long-lasting, low maintenance
• Understand customer needs and budget, and work with the in-house designer on layouts and quotations
• Negotiate and close orders, and collect advances as per company policy
• Maintain a lead and follow-up register or CRM, and share a weekly pipeline report
• Visit new apartment projects and gated communities to tie up with builders and associations
• Represent Hind Hardware at exhibitions, architect meets and showroom events
• Stay in touch after handover to earn repeat business and referrals

Targets

• Monthly order value and number of orders closed
• Number of architect and builder tie-ups added each month
• Lead-to-order conversion rate

Requirements

• Graduate in any discipline
• 1–4 years in sales of modular kitchens, interiors, furniture, building materials, tiles or sanitaryware
• Strong communication and negotiation skills
• Fluent in Tamil and English
• Own a two-wheeler with a valid licence (field role)
• Target-driven, presentable, and comfortable meeting architects and HNI customers

Good to have

• Existing contacts with architects, interior designers or builders in Chennai
• Experience selling premium or high-ticket products