Digital Marketing Executive

We are looking for a hands-on Digital Marketing Executive with 2+ years of experience, with strong practical experience in Meta Ads and lead generation.

The primary responsibility of this role is to plan, execute, monitor, and optimize digital marketing campaigns across multiple channels to generate high-quality leads at a lower cost.

Candidates should have actual experience managing paid advertising campaigns and should be able to clearly explain the campaigns they have personally handled, including strategy, execution, and results.

Key Priorities

1. Meta Ads & Paid Campaigns – Mandatory

- Plan, set up, run, and optimize Meta Ads campaigns (Facebook & Instagram).

- Manage Google Ads campaigns as required.

- Define campaign objectives, audiences, budgets, and targeting strategies.

- Run A/B testing for creatives, audiences, and ad copies.

- Continuously monitor and optimize campaigns to improve performance.

- Focus on increasing quality leads while reducing cost per lead (CPL).

- Track, analyze, and report key performance metrics.

- Identify performance issues and implement corrective actions.

- Hands-on experience in lead generation campaigns is mandatory.

2. SEO & Website Optimization

- Conduct keyword research for SEO strategy.

- Work on on-page and off-page SEO activities.

- Use tools like Google Search Console and Google Analytics for performance tracking.

- Support organic growth through SEO best practices.

3. Social Media Management

- Plan and execute campaigns across Instagram, Facebook, and LinkedIn.

- Manage content calendars and coordinate with designers and copywriters for post creation.

- Monitor and grow social media presence, including engagement, follower growth, and community management.

- Stay updated with platform algorithm changes, trends, and competitor activity.

4. Content, Email & Campaign Execution

- Support email marketing campaigns including newsletters and drip campaigns using tools like Mailchimp or similar platforms.

- Ensure consistent messaging across social media, email, and paid campaigns.

- Coordinate with internal teams for timely content delivery and campaign execution.

5. Analytics, Reporting & Optimization

- Track KPIs using tools like Google Analytics, Meta Business Suite, and Google Search Console.

- Prepare weekly and monthly performance reports with actionable insights.

- Analyze campaign performance and suggest improvements for better ROI.

- Collaborate with the sales team to align marketing efforts with lead generation goals.

Additional Skills:

Experience with the following will be an advantage:

- Google Ads campaign management

- Meta Business Suite

- Email marketing tools (Mailchimp or similar)

- Performance reporting and KPI tracking

- Strong understanding of digital marketing trends and competitor analysis

Work Arrangement:

- Freelance

- Work from home

- Flexible working hours - candidates can manage their project at their own convenient time, however daily execution and consistent progress is required every day

- Own laptop/desktop and stable internet connection required

Location:

- Tamil Nadu candidates only.

- Candidates should be comfortable communicating with a Tamil-speaking team.

Preferred Candidate:

We are particularly interested in candidates who can demonstrate:

Meta Ads → Lead Generation → Campaign Optimization → Lower Cost Per Lead → SEO → Multi-channel Digital Marketing Execution

If you have personally managed Meta Ads campaigns and can explain what you did, what strategy you used, and what results you achieved, we would like to hear from you.