Sales Executive

Job Description: B2B Sales Executive – Products & Machines

Department: Sales & Business Development

Position: B2B Sales Executive

Experience: 2–5 years

Location: Bangalore

Employment Type: Full-time

About the Role

We are looking for a B2B Sales Executive who will be responsible for driving the sales of our products, coffee equipment, machines, and other business solutions to B2B customers.

The ideal candidate should be a strong relationship builder with excellent communication and negotiation skills, and should be comfortable with prospecting, cold calling, client meetings, product demonstrations, quotations, negotiations, and closing deals.

The role requires someone who can independently identify business opportunities and convert them into revenue.

Key Responsibilities

1. B2B Business Development

Identify and develop new B2B sales opportunities across cafés, restaurants, hotels, offices, cloud kitchens, institutions, retailers, and other relevant businesses.

Build and maintain a strong pipeline of potential customers.

Conduct market research to identify new customer segments and business opportunities.

Generate leads through cold calling, references, networking, LinkedIn, email outreach, events, and other channels.

2. Product & Machine Sales

Understand the company's products, machines, equipment, specifications, applications, pricing, and commercial benefits.

Present and demonstrate products/machines to prospective clients.

Understand customer requirements and recommend suitable products or equipment.

Prepare and share quotations and commercial proposals.

Follow up consistently with prospects until closure.

3. Client Relationship Management

Build long-term relationships with B2B clients.

Understand customer requirements, budgets, purchase cycles, and decision-making processes.

Maintain regular communication with existing customers to identify repeat sales and upselling opportunities.

Coordinate with internal teams to ensure smooth order processing and customer fulfilment.

4. Sales Conversion & Revenue

Achieve monthly and quarterly sales targets.

Own the complete sales cycle—from lead generation to negotiation and closure.

Negotiate pricing and commercial terms within approved company guidelines.

Maintain accurate records of leads, opportunities, quotations, follow-ups, and closures.

Work towards increasing average order value and repeat business.

5. Market Development

Track competitor products, pricing, customer preferences, and market trends.

Identify potential industries and customer segments where our products and machines can be positioned.

Develop new sales channels and partnerships.

Attend exhibitions, trade shows, networking events, and industry meetings when required.

6. Coordination & Reporting

Coordinate with management, finance, operations, procurement, and other relevant teams for order execution.

Ensure timely collection of payments from clients in coordination with the finance team.

Provide regular sales reports, pipeline updates, and market feedback to management.

Maintain proper documentation of customer interactions and sales activities.

Candidate Requirements

2–5 years of experience in B2B sales, equipment sales, machinery sales, F&B sales, HoReCa sales, or a similar field.

Experience selling products/equipment to businesses will be preferred.

Strong understanding of the complete B2B sales cycle.

Excellent communication, presentation, negotiation, and interpersonal skills.

Ability to confidently conduct client meetings and product demonstrations.

Strong lead-generation and follow-up skills.

Target-oriented and commercially driven.

Ability to work independently and manage multiple prospects simultaneously.

Willingness to travel for client meetings and business development.

Proficiency in MS Excel/Google Sheets, CRM tools, and basic sales reporting.

Preferred Background

Candidates with experience in selling to:

Cafés & coffee shops

Restaurants & QSRs

Hotels & hospitality businesses

Corporate offices

Cloud kitchens

Bakeries

Institutions

Retailers & distributors

F&B equipment buyers

will be preferred.

Key Performance Indicators (KPIs)

Monthly and quarterly sales revenue

Number of qualified B2B leads generated

Lead-to-conversion ratio

Number of new clients acquired

Number and value of machines/products sold

Average order value

Repeat business and client retention

Sales pipeline value

Collection/payment follow-up

Customer relationship and satisfaction

What We Are Looking For

We are looking for someone who is hungry for sales, confident in front of clients, disciplined with follow-ups, and capable of converting opportunities into business.

The right candidate should not simply wait for leads—they should be able to find opportunities, build relationships, create demand, negotiate effectively, and close deals.