Sales and Marketing Executive

JOB DESCRIPTION

Sales & Marketing Executive

MardaMed Healthcare is a patient-centric healthcare centre offering integrated healthcare services including diagnostics, specialist consultations, dentistry, day-care procedures, pharmacy and other allied healthcare services. We aim to create a convenient and trusted healthcare experience for patients and their families.

Job PurposeThe Sales & Marketing Executive will be responsible for driving patient acquisition, developing referral and corporate relationships, promoting MardaMed Healthcare services, generating business opportunities and supporting the centre in achieving its revenue and growth objectives.

Key Responsibilities1. Business Development & Sales

• Identify and develop new business opportunities for MardaMed Healthcare.
• Generate leads through field visits, networking, referrals, corporate tie-ups and community outreach.
• Build and maintain relationships with doctors, corporates, apartments, institutions, schools and other potential referral partners.
• Promote consultations, diagnostics, health packages, preventive health programs and other healthcare services.
• Follow up with leads and convert them into patients/business opportunities.
• Achieve assigned monthly and quarterly sales targets.

2. Corporate & Institutional Tie-ups

• Identify companies and institutions for corporate healthcare partnerships.
• Coordinate with HR/Admin teams of corporates for health check-ups, camps and healthcare programs.
• Develop opportunities for corporate health packages and employee wellness programs.
• Maintain regular communication with existing corporate partners and explore repeat business.

3. Health Camps & Community Outreach

• Plan and coordinate health camps, awareness programs and community activities.
• Identify suitable residential communities, apartments, schools, colleges and organisations for outreach programs.
• Coordinate with internal teams and doctors for smooth execution of camps.
• Generate patient leads and follow up with participants after the camp.

4. Doctor & Referral Network

• Develop professional relationships with doctors, clinics, diagnostic centres and other healthcare professionals.
• Explore appropriate referral and collaboration opportunities.
• Maintain regular follow-up with referral partners and track business generated through such channels.

5. Marketing & Promotion

• Support the planning and execution of online and offline marketing campaigns.
• Coordinate with the digital marketing/creative team for social media campaigns, promotional materials and healthcare communication.
• Assist in creating brochures, posters, flyers, standees and other promotional materials.
• Promote MardaMed's services, health packages, camps and special initiatives through appropriate channels.
• Collect market feedback and identify opportunities to improve service visibility.

6. Patient Acquisition & Follow-up

• Maintain a systematic database of leads, enquiries and potential patients.
• Follow up with enquiries received through calls, campaigns, camps and other sources.
• Understand patient requirements and direct them to the appropriate MardaMed service.
• Maintain records of conversions, follow-ups and business generated.

7. Market Research

• Monitor local healthcare market trends, competitor activities and customer preferences.
• Identify new market segments and potential business opportunities.
• Provide regular feedback to management regarding market conditions, customer requirements and competitor activities.

8. Reporting & MIS

• Maintain daily/weekly/monthly sales and marketing reports.
• Track leads, conversions, revenue, referrals, corporate tie-ups and campaign performance.
• Submit regular activity reports to the reporting manager.
• Maintain an updated database of corporate contacts, referral partners and leads.
• Key Performance Indicators (KPIs)Monthly revenue/business development targets
• Number of qualified leads generated
• Lead-to-patient conversion
• New corporate/institutional tie-ups
• Referral partner development
• Health camps and outreach activities conducted
• Patient acquisition through marketing initiatives
• Follow-up and conversion efficiency
• Customer/partner relationship management
• Timely and accurate MIS reporting
• Required Qualifications & ExperienceBachelor's degree in Marketing, Business Administration, Healthcare Management, Hospital Administration or a related field.
• 2–5 years of experience in sales, business development or marketing.
• Experience in healthcare/hospital/diagnostic/clinic/pharma/insurance industry will be preferred.
• Candidates with strong B2B and field-sales experience may also be considered.
• Required SkillsStrong communication and interpersonal skills.
• Good presentation and negotiation skills.
• Strong networking and relationship-building ability.
• Target-oriented and result-focused approach.
• Good follow-up and lead-conversion skills.
• Ability to work independently and in the field.
• Basic knowledge of MS Office/Excel and CRM/MIS reporting.
• Good understanding of local market and healthcare services.
• Professional and patient-friendly approach.
• Preferred CompetenciesHealthcare sales/business development experience.
• Existing corporate/referral network in Bengaluru.
• Experience in organising health camps and community outreach programs.
• Ability to identify and develop new business channels.
• Strong ownership, accountability and execution skills.
• Work RequirementsWillingness to undertake regular field visits and client meetings.
• Willingness to participate in health camps and community outreach activities.
• Flexibility to work during occasional events/campaigns outside regular working hours.
• Maintain professional conduct and confidentiality while dealing with patients, doctors and business partners.