FMCG Sales Executive

Job Responsibilities

1. Develop and execute sales and marketing strategies to increase sales and brand visibility.
2. Identify and acquire new customers, including supermarkets, retail stores, cafés, restaurants, hotels and ice cream parlours.
3. Generate B2B and B2C sales through direct visits, networking, referrals and other sales channels.
4. Develop business opportunities in apartments, corporate offices, institutions and bulk-order segments.
5. Identify and appoint distributors, dealers and retail partners across Bengaluru.
6. Conduct regular field visits, product presentations, sampling activities and customer meetings.
7. Manage customer relationships and ensure repeat orders from existing customers.
8. Plan and execute promotional campaigns, offers, product launches and local marketing activities.
9. Handle social media promotions and coordinate digital marketing activities.
10. Monitor competitors, market trends, customer feedback and pricing.
11. Achieve monthly sales targets and prepare weekly and monthly sales reports.
12. Coordinate with the production and distribution teams to ensure timely product supply and delivery.

Required Skills & Qualifications

• Required Skills & Qualifications4–6 years of experience in FMCG, Food & Beverage, Ice Cream, Dairy or Frozen Foods sales and marketing.
• Strong experience in B2B sales, field sales and channel sales.
• Knowledge of distributor and retailer management.
• Excellent communication, negotiation and customer acquisition skills.
• Ability to generate new business leads and close sales.
• Basic knowledge of digital marketing and social media promotions.
• Good understanding of Bengaluru retail and food markets.
• Ability to work independently and achieve sales targets.
• Must be willing to travel locally for customer and market visits.
• Two-wheeler and valid driving licence preferred.

Candidate ProfileWe are looking for a proactive, result-oriented professional who can independently handle both sales and marketing activities, develop new business opportunities and grow the Liki Foods brand in Bengaluru.

Preference: Candidates with experience in ice cream, frozen desserts, dairy products, FMCG or packaged food companies.