Field Sales Executive

JOB DESCRIPTION: FIELD SALES EXECUTIVERooftop Solar Sales & MarketingCompany: Laddha Renewables Pvt. Ltd.

Location: Bengaluru, Karnataka

Department: Sales & Marketing

Job Type: Full-Time, On-Site / Field-Based

Experience: 1–4 Years preferred

Qualification: Any Graduate / Diploma / MBA in Marketing or Sales preferred

Industry: Solar Energy / Renewable Energy / Electrical / Building Materials

About Laddha Renewables Pvt. Ltd.Laddha Renewables Pvt. Ltd. is a solar module manufacturing company committed to providing reliable and high-quality solar energy solutions. We aim to expand the adoption of rooftop solar across residential, commercial, industrial, and institutional segments.

We are looking for energetic, result-oriented Field Sales Executives who can identify new business opportunities, build customer relationships, promote our solar solutions, and convert enquiries into confirmed orders.

Job ObjectiveTo generate qualified leads, conduct customer visits, develop new markets, build a strong sales pipeline, and achieve monthly sales targets for rooftop solar solutions and solar modules across all customer categories.

Key Responsibilities1. Field Sales & Customer Acquisition

• Conduct daily field visits to identify and acquire new customers.
• Generate leads through direct visits, references, networking, telephone calls, and local market activities.
• Meet prospective customers and explain the benefits, savings, and long-term value of rooftop solar.
• Promote solar solutions for residential, commercial, industrial, and institutional applications.
• Follow up consistently with prospects and convert enquiries into orders.

2. Customer Segments to Cover

• Residential: Individual homeowners, villas, independent houses, and apartment associations.
• Commercial: Shops, showrooms, offices, hotels, restaurants, malls, and commercial complexes.
• Industrial: Factories, manufacturing units, warehouses, and industrial facilities.
• Institutional: Schools, colleges, hospitals, educational campuses, and other institutions.
• Project & Channel Sales: Builders, architects, electrical contractors, solar EPC companies, dealers, distributors, and system integrators.

3. Rooftop Solar Sales & Marketing

• Explain solar panel specifications, system benefits, electricity savings, and return on investment.
• Understand customer electricity consumption, sanctioned load, roof availability, and project requirements.
• Coordinate site visits and collect information required for technical feasibility assessments.
• Work with the technical team to prepare quotations and proposals.
• Present commercial offers and follow up until order closure.
• Explain applicable rooftop solar schemes and subsidies only where the customer and project are eligible.

4. Lead Generation & Business Development

• Develop a database of prospective customers, builders, architects, contractors, and business establishments.
• Generate leads through local networking, housing communities, industrial areas, commercial establishments, and referrals.
• Identify potential rooftop solar projects and maintain a pipeline of upcoming opportunities.
• Develop relationships with channel partners, dealers, distributors, and EPC contractors.
• Explore new territories and market opportunities to increase the company's customer base.

5. Sales Target & Conversion

• Achieve assigned monthly lead-generation, customer-meeting, quotation, and sales targets.
• Convert qualified leads into confirmed orders and maximise sales revenue.
• Follow up on quotations, negotiate within approved commercial terms, and secure customer commitments.
• Track lost opportunities and identify reasons for non-conversion.
• Focus on building a consistent pipeline of genuine business opportunities.

6. Reporting & Coordination

• Maintain daily field visit reports, lead records, follow-up schedules, and sales pipeline updates.
• Update customer details, meetings, quotations, and order status in the company's CRM or reporting system.
• Submit daily and weekly sales activity reports to the reporting manager.
• Coordinate with technical, operations, and accounts teams for customer requirements and order processing.
• Monitor competitor activities, market pricing, customer feedback, and emerging opportunities.
• Required Skills & CompetenciesGood communication, presentation, and negotiation skills.
• Strong customer relationship management and follow-up abilities.
• Willingness to travel extensively within assigned territories.
• Confidence in meeting homeowners, business owners, factory managers, architects, and contractors.
• Ability to explain product benefits and communicate commercial proposals.
• Self-motivated, target-driven, disciplined, and comfortable with field-based work.
• Basic computer knowledge, smartphone usage, and proficiency in WhatsApp, email, and Excel.
• Preferred ExperienceExperience in rooftop solar, solar modules, solar EPC, electrical products, building materials, construction, or related B2B/B2C sales.
• Existing contacts among builders, architects, electrical contractors, industrial customers, or solar installers.
• Knowledge of rooftop solar systems, net metering, solar savings, and basic project economics.
• Fresh graduates with strong communication skills and a genuine interest in sales may also apply.

Performance ExpectationsThe candidate will be evaluated on:

• Number of qualified leads generated.
• Customer visits and productive meetings completed.
• Quotations submitted and follow-ups completed.
• Conversion ratio and confirmed orders.
• Sales revenue and solar capacity sold, measured in kW/MW as applicable.
• Development of new customers, channel partners, and repeat business.
• Compensation & BenefitsCompetitive fixed salary based on experience and suitability.
• Performance-based sales incentives linked to achieved targets and confirmed business.
• Travel allowance / reimbursement as per company policy.
• Opportunity to grow with a developing renewable energy business.

Ideal CandidateWe are looking for a proactive salesperson who enjoys meeting customers, developing relationships, and closing business. The candidate must be willing to work in the field, pursue leads persistently, and take ownership of sales results rather than depend entirely on company-generated enquiries.

How to Apply: Interested candidates may submit their updated resume highlighting relevant sales experience, territory knowledge, customer network, and achievements.

Join Laddha Renewables and help accelerate India's transition to clean energy.