Area Sales Manager

Area Sales Manager – PROINFRALocation: Bengaluru

Experience: 8–12 years

Function: Sales & Business Development

Preferred Industry: Paints / Building Materials / Construction / Interior / Infrastructure / Project Sales

About PROINFRAPROINFRA is a growing painting and construction services company focused on residential, commercial, institutional and builder projects. We are expanding our business and are looking for a strong Area Sales Manager to drive business growth and build a high-performing sales pipeline.

Role OverviewWe are looking for a target-driven, hands-on Area Sales Manager who can generate new business, develop builder and institutional relationships, manage the sales pipeline and personally drive key closures.

This is a business-development and revenue ownership role, with significant responsibility for market expansion and customer acquisition.

• Key ResponsibilitiesOwn the sales target and revenue achievement for the assigned territory.
• Develop and execute area-level sales and business-development plans.
• Generate new business through B2B, B2C, builder, developer, institutional and project segments.
• Build relationships with builders, developers, architects, contractors, facility managers and corporate clients.
• Identify new projects and convert them into qualified sales opportunities.
• Personally handle important client meetings, negotiations and closures.
• Maintain a strong and continuously growing sales pipeline.
• Ensure disciplined follow-up from lead generation to final closure.
• Track enquiries, proposals, conversions, order values and lost opportunities.
• Develop referral, channel and strategic business partnerships.
• Monitor competitor activity, pricing and market opportunities.
• Coordinate with the Operations team for smooth project handover after order confirmation.
• Ensure customer commitments are commercially viable and clearly communicated to Operations.
• Drive repeat business and referrals from existing customers.
• Submit accurate sales forecasts, pipeline reports and performance updates to management.
• Team ResponsibilitiesLead and guide assigned sales team members.
• Set individual targets and monitor performance.
• Conduct regular pipeline and sales reviews.
• Coach team members on prospecting, negotiation and closing.
• Ensure accountability for leads, follow-ups and conversions.
• Identify performance gaps and take corrective action.
• Candidate Profile8–12 years of sales/business-development experience.
• Experience in paints, construction, building materials, interiors, infrastructure or project sales preferred.
• Proven track record of achieving sales targets.
• Strong B2B and project-sales exposure.
• Existing network among builders, developers, architects, contractors or institutional customers is an advantage.
• Strong hunting, negotiation and closing skills.
• Comfortable with CRM, sales pipeline and MIS reporting.
• Strong communication and presentation skills.
• Highly accountable, commercially driven and results-oriented.
• Willingness to be hands-on in customer acquisition and business development.

Preferred Companies / Talent PoolCandidates from Asian Paints, Berger Paints, Birla Opus, JSW Paints, Kansai Nerolac, Nippon Paint, construction/building-material companies, interior companies and established project-sales organizations will be preferred.