Marketing Executive – In-App Advertising & App Promotions

Role Overview The Marketing Executive will be responsible for promoting in-app advertising opportunities and driving app promotions across four digital platforms: • • • • Quiz Thrive App Heal App Consult Thrive App ProBuddy App The role involves identifying potential advertisers, approaching businesses, explaining advertising packages, generating leads, converting prospects into paying advertisers, and maintaining long-term relationships with clients. Key Responsibilities 1. In-App Advertising Sales • • • • • • • Identify businesses, brands, institutions, shops, service providers, schools, apartments, and other organizations that can benefit from in-app advertising. Promote available advertising opportunities within Quiz Thrive, Heal, Consult Thrive, and ProBuddy. Explain advertising formats, packages, pricing, duration, reach, and benefits to prospective clients. Generate new advertising leads through field visits, telephone calls, WhatsApp, social media, referrals, and networking. Conduct presentations and demonstrations to potential advertisers. Follow up with leads regularly and convert prospects into advertisers. Achieve monthly and quarterly advertising-sales targets. 2. App Promotion • • • Promote Quiz Thrive, Heal, Consult Thrive, and ProBuddy to relevant target audiences. Identify institutions and communities where the apps can be promoted. Develop local promotional opportunities through schools, colleges, apartments, offices, businesses, and community groups. 1Coordinate promotional campaigns and customer-acquisition activities. • • Encourage businesses and organizations to partner with the apps for promotional activities. 3. Client Acquisition • • • • • • Build a database of potential advertisers and business prospects. Categorize prospects according to business type, location, target audience, and advertising potential. Approach decision-makers and business owners professionally. Understand the client's marketing requirement and recommend suitable advertising solutions. Negotiate within approved company pricing and policies. Close advertising deals and complete the required documentation/payment process. 4. Consultative Selling The employee should follow a solution-oriented sales approach: Preparation → Introduction → Fact Finding → Recommendation → Objection Handling → Closing • • • • • • Understand the advertiser's business and marketing objective. Identify their promotional problem or requirement. Recommend the most suitable app and advertising format. Explain the expected business benefit clearly. Handle objections regarding price, reach, effectiveness, and duration. Close the sale professionally. 5. Relationship Management • • • • • Maintain regular communication with existing advertisers. Ensure clients understand their advertising campaign status. Collect feedback regarding advertisements and promotional results. Encourage repeat advertising and package renewals. Develop long-term business relationships and referral opportunities. 6. Market Development • • • • • Identify new markets and business categories for advertising. Research competitors and alternative advertising platforms. Identify opportunities where in-app advertising can provide an advantage. Develop local-area marketing strategies. Explore partnerships with schools, colleges, residential communities, retailers, service providers, and other organizations. 7. Reporting & Target Management • • • • • Maintain daily records of calls, meetings, leads, follow-ups, and sales. Submit daily/weekly sales reports to the reporting manager. Track lead-to-conversion performance. Maintain advertiser databases and follow-up schedules. Work toward assigned monthly advertising-revenue targets. 2Target Customer Segments The employee may approach: • • • • • • • • • • • • • • • • • • Schools and educational institutions Colleges and coaching centres Hospitals and healthcare businesses Restaurants and cafés Retail stores Supermarkets Beauty salons and spas Gyms and fitness centres Real-estate companies Apartment communities Local service providers Travel and tourism businesses Jewellery and fashion businesses Electronics and mobile stores Financial/service companies Startups and local brands Professional consultants Small and medium-sized businesses App-Wise Marketing Focus Quiz Thrive Promote advertising opportunities to businesses that want to reach students, parents, teachers, educational institutions, and competitive-exam audiences. Heal Promote advertising and brand-promotion opportunities to businesses targeting health-conscious consumers, families, women, lifestyle customers, and household consumers. Consult Thrive Promote advertising opportunities to consultants, professionals, experts, service providers, and businesses looking to reach potential customers seeking professional services. ProBuddy Promote advertising opportunities to home-service providers, local businesses, technicians, service professionals, and household-service brands. Required Skills • • • Excellent communication skills Good interpersonal skills Sales and negotiation skills 3Lead generation • • • • • • • • • • Telecalling and field sales Presentation skills Customer relationship management Basic digital marketing knowledge Social media marketing awareness Ability to understand customer requirements Objection-handling skills Target-oriented approach Basic knowledge of mobile apps and digital advertising Preferred Qualities • • • • • • • • • Confident and energetic personality Self-motivated and disciplined Comfortable meeting new people Willingness to travel locally for business development Strong follow-up ability Positive attitude toward sales Ability to work independently and as part of a team Ability to meet deadlines and sales targets Professional approach toward clients Key Performance Indicators (KPIs) Performance may be measured based on: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Number of new leads generated Number of business meetings conducted Number of presentations/demos conducted Number of advertisers acquired Monthly advertising revenue generated Lead-to-sale conversion rate Repeat/renewal advertising Number of app-promotion partnerships Daily follow-up activity Customer satisfaction and retention Primary Objective To increase the visibility, user growth, and revenue of Quiz Thrive, Heal, Consult Thrive, and ProBuddy by acquiring advertisers, building business partnerships, and executing effective apppromotion campaigns.