Marketing Executive

Role Summary 

As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM, CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients. We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close. 

Key Responsibilities 

1. Market Research & Lead Generation 

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines 
• Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information 
• Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team 
• Identify relevant government grants and MSME schemes that may be applicable to target customers 

2. Data & CRM Management 

• Maintain accurate, up-to-date prospect and lead data in Zoho CRM 
• Segment and organise customer data by sector, region, and opportunity type to support targeted outreach 
• Regularly verify, clean, and enrich contact data to keep the database reliable 
• Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria 

3. Outreach & Lead Nurturing 

• Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads 
• Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia 
• Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing 
• Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries 
• Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure 

4. Handoff for Closure 

• You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation 
• Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant 

5. Reporting 

• Submit weekly and monthly reports on lead volume, data quality, and campaign performance 
• Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff 

What You Bring 

• 2–3 years of experience in market research, lead generation, or B2B/institutional marketing 
• Working familiarity with government procurement portals (GeM, CPPP, or similar) for tracking opportunities and listings 
• Basic understanding of government tendering processes and timelines 
• Familiarity with MSME schemes and government grants 
• Proficiency in Zoho CRM (Campaigns/Books/Analytics a plus) 
• Strong English communication; Kannada or Hindi is a bonus 
• Bachelor's degree in Business, Marketing, Engineering, or a related field 

Role Summary 

As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM, CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients. We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close. 

Key Responsibilities 

1. Market Research & Lead Generation 

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines 
• Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information 
• Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team 
• Identify relevant government grants and MSME schemes that may be applicable to target customers 

2. Data & CRM Management 

• Maintain accurate, up-to-date prospect and lead data in Zoho CRM 
• Segment and organise customer data by sector, region, and opportunity type to support targeted outreach 
• Regularly verify, clean, and enrich contact data to keep the database reliable 
• Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria 

3. Outreach & Lead Nurturing 

• Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads 
• Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia 
• Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing 
• Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries 
• Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure 

4. Handoff for Closure 

• You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation 
• Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant 

5. Reporting 

• Submit weekly and monthly reports on lead volume, data quality, and campaign performance 
• Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff 

What You Bring 

• 2–3 years of experience in market research, lead generation, or B2B/institutional marketing 
• Working familiarity with government procurement portals (GeM, CPPP, or similar) for tracking opportunities and listings 
• Basic understanding of government tendering processes and timelines 
• Familiarity with MSME schemes and government grants 
• Proficiency in Zoho CRM (Campaigns/Books/Analytics a plus) 
• Strong English communication; Kannada or Hindi is a bonus 
• Bachelor's degree in Business, Marketing, Engineering, or a related field