Digital Marketing Manager

Here are the roles and responsibilities for a Digital Marketing Manager at a real estate company like Vibez Estates.

Strategy and planning

• Plan and run the digital marketing strategy to generate quality leads for all projects.
• Set monthly goals for leads, cost per lead, site visits and conversions.
• Manage the marketing budget and make sure spending is tracked and optimised.

Paid campaigns

• Plan, run and optimise paid ads on Google, Meta (Facebook and Instagram), YouTube and property portals.
• Test ad creatives, audiences and landing pages to improve lead quality and lower costs.

Social media and content

• Manage the company’s social media pages and posting calendar.
• Oversee content such as project videos, reels, brochures, blogs and walkthroughs.
• Coordinate with the design and video team and make sure all content follows brand guidelines.

Website and SEO

• Keep the website and project landing pages updated, fast and mobile friendly.
• Run SEO and local search (Google Business Profile) so the company shows up for property searches.
• Track the website’s traffic and the forms and calls it generates.

Lead management and coordination

• Make sure leads from every channel go into the CRM and reach the pre-sales and sales teams quickly.
• Work with sales to review lead quality and follow-up, and adjust campaigns based on their feedback.
• Support launches, offers, events and site-visit campaigns.

Reputation and engagement

• Manage online reviews, replies and brand reputation.
• Run email, WhatsApp and SMS campaigns for new leads and existing clients.

Analytics and reporting

• Track performance with tools like Google Analytics, Meta Ads Manager and the CRM.
• Share weekly and monthly reports on leads, cost per lead, conversions and return on spend.
• Study competitors and market trends and suggest improvements.

Team and vendors

• Lead and guide the marketing team, including designers, content creators and any agencies or freelancers.