Sales Engineer

Job DescriptionSales Engineer – Compressors & Capital Equipment

Department: Sales & Business Development

Designation: Sales Engineer / Senior Sales Engineer

Industry: Industrial Equipment / Compressed Air / Capital Equipment

Location: Chandigarh, Baddi, Yamuna Nagar , Ambala , Dehradun

Experience: 2–3 years

Employment Type: Full Time

Reporting To: Sales Manager / Business Head

About the Role:

We are looking for a technically oriented and result-driven Sales Engineer to develop and grow sales of industrial compressors, compressed-air systems, pneumatic equipment and other capital equipment.

The candidate will be responsible for identifying new business opportunities, understanding customer technical requirements, conducting site visits, preparing techno-commercial proposals, coordinating with the technical/service team and closing orders.

The role requires a combination of technical understanding, consultative selling, customer relationship management and commercial negotiation skills.

Key Responsibilities

1. New Business Development

• Identify and develop new customers across industrial segments.
• Generate leads through direct visits, references, exhibitions, digital enquiries and market mapping.
• Develop relationships with plant heads, maintenance managers, purchase teams, project teams and business owners.
• Identify upcoming plant expansions, capacity additions, new projects and equipment replacement requirements.
• Develop territory-wise customer and prospect databases.

2. Technical Sales

• Understand customer applications and recommend appropriate equipment.
• Conduct customer visits and technical discussions to understand requirements.
• Evaluate compressed-air requirements including:
• 
  
• Air flow / CFM
• Operating pressure
• Duty cycle
• Air quality
• Energy consumption
• Existing compressor capacity
• Receiver capacity
• Dryer and filtration requirements
• Recommend suitable compressor technologies such as fixed-speed, variable-speed/VSD and other appropriate configurations.
• Understand and propose associated equipment such as air dryers, filters, air receivers, piping and energy-monitoring solutions.
• Coordinate with technical teams for application engineering and solution design.

3. Sales & Commercial Activities

• Prepare techno-commercial quotations and proposals.
• Conduct product presentations and technical demonstrations.
• Prepare comparison statements, ROI/TCO calculations and energy-saving proposals.
• Negotiate commercial terms within approved company guidelines.
• Follow up on quotations and convert enquiries into orders.
• Achieve monthly, quarterly and annual sales targets.
• Maintain healthy sales pipeline and forecast future business.

4. Customer & Key Account Management

• Develop long-term relationships with existing customers.
• Identify opportunities for replacement, expansion and cross-selling.
• Maintain regular contact with key industrial accounts.
• Understand customer satisfaction, service issues and future requirements.
• Coordinate with service teams for breakdowns, AMC, preventive maintenance and technical support wherever required.

5. Site Visits & Technical Surveys

• Conduct plant/site visits for equipment selection and replacement opportunities.
• Collect technical data from existing installations.
• Conduct compressor room surveys where required.
• Identify opportunities for:
• 
  
• Compressor replacement
• Capacity enhancement
• Energy saving
• Air leakage reduction
• Dryer/filtration upgrades
• Air system optimization
• Coordinate with technical teams for Air Audit, Energy Audit, Vibration Analysis and Thermography services where applicable.

6. Sales Documentation & CRM

• Maintain accurate customer and opportunity information in CRM.
• Update enquiry status, quotation status, expected closure date and next action.
• Prepare daily/weekly sales reports.
• Maintain opportunity pipeline and sales forecast.
• Ensure all customer interactions and follow-ups are properly documented.

Target Customer Segments:

The candidate will primarily work with industrial customers such as:

• Automotive & Auto Components
• Engineering & Manufacturing
• Pharmaceutical
• Food & Beverage
• Textile
• Packaging
• Chemical
• Electronics
• Steel & Metal
• Plastic & Injection Moulding
• Foundries
• Industrial Assembly
• OEMs
• Infrastructure & Project Industries

Required Technical KnowledgeThe candidate should have a basic-to-good understanding of:

• Industrial compressors
• Reciprocating and screw compressors
• Fixed-speed and VSD compressors
• Air dryers
• Air receivers
• Line filters
• Compressed-air piping
• Pneumatic applications
• CFM / FAD / pressure calculations
• Basic electrical concepts
• Energy efficiency and lifecycle cost
• Industrial equipment selection

Knowledge of compressed-air systems, pneumatic tools, industrial machinery, pumps, motors, HVAC, generators or other capital equipment will be an advantage.

• Required SkillsStrong B2B sales capability
• Technical aptitude
• Good communication and presentation skills
• Customer relationship management
• Negotiation skills
• Lead generation and prospecting
• Solution selling
• Commercial understanding
• Ability to conduct technical discussions with plant personnel
• Ability to prepare techno-commercial proposals
• Good follow-up discipline
• CRM knowledge
• MS Excel and PowerPoint

Key Performance Indicators (KPIs)Performance will be measured through:

• New customer acquisition
• Monthly/quarterly sales achievement
• Gross margin achievement
• New enquiries generated
• Qualified opportunities created
• Quotation-to-order conversion
• Order booking
• Sales pipeline value
• Collection/payment coordination
• Customer retention
• Cross-selling and repeat business
• Number of customer visits
• CRM discipline and reporting

QualificationPreferred:

• Diploma / B.E. / B.Tech in Mechanical, Electrical, Mechatronics or related engineering discipline.

Candidates with a technical diploma and strong industrial sales experience may also be considered.

Experience

Preferred: 2–6 years of experience in B2B industrial sales ( Preferably Compressors)

Experience in any of the following industries will be preferred:

• Compressors
• Pneumatic equipment
• Industrial machinery
• Capital equipment
• Pumps
• Industrial automation
• Machine tools
• HVAC
• Industrial electrical equipment
• Engineering products

Candidate ProfileThe ideal candidate should be:

• Target-oriented
• Technically curious
• Comfortable with industrial plant visits
• Strong in customer communication
• Capable of developing business independently
• Comfortable interacting with senior plant and purchase personnel
• Willing to travel extensively within the assigned territory
• Good at follow-ups and negotiations
• Able to convert technical requirements into commercial opportunities

Territory & TravelThe candidate should be willing to travel extensively within the assigned territory for:

• Customer meetings
• Plant visits
• Technical surveys
• New business development
• Product demonstrations
• Order negotiations
• Existing customer management

Travel Requirement: Approximately 30–60%, depending on territory.

CompensationCTC: ₹240000 – 480000 LPA

Additional incentive/commission structure may be provided based on achievement of sales and profitability targets.

Career GrowthThe position provides an opportunity to progress into:

Sales Engineer → Senior Sales Engineer → Sales Manager

ImportantThe candidate will be expected to operate as a solution-oriented industrial sales professional rather than a conventional product salesperson. The focus should be on understanding the customer's application, identifying the business problem, proposing the right technical solution and demonstrating the commercial value of the solution.