Digital Marketing Manager

Job Brief

We are seeking an innovative and data-driven Digital Marketing Manager to lead our online marketing initiatives. In this role, you will design and execute integrated digital campaigns from concept to completion. You will work closely with cross-functional teams to optimize our online presence, scale customer acquisition, and maximize return on investment (ROI).

Key Responsibilities

Strategy & Campaign Management

• Develop online strategies: Create and execute long-term digital marketing plans across SEO, SEM, social media, and email.
• Manage paid media: Setup and optimize paid campaigns on Google Ads, Meta, LinkedIn, and other ad networks.
• Control marketing budgets: Allocate campaign budgets efficiently to ensure a high return on ad spend (ROAS).
• Lead content initiatives: Oversee editorial calendars and content workflows for blogs, videos, and social channels.

Analytics & Optimization

• Track performance metrics: Monitor key performance indicators (KPIs) like customer acquisition cost (CAC), click-through rates (CTR), and conversions.
• Utilize analytical tools: Generate actionable insights using platforms such as Google Analytics, SEMrush, and CRM platforms.
• Conduct A/B testing: Evaluate and refine landing pages, user funnels, and ad creatives to enhance user experience (UX).
• Perform market research: Analyze competitor tactics, consumer behavior updates, and digital industry trends.

Collaboration & Leadership

• Direct creative production: Partner with copywriters, graphic designers, and video editors to build high-converting assets.
• Manage agency partnerships: Supervise external vendors, media partners, and specialized marketing consultants.
• Report to leadership: Prepare precise data performance decks for senior stakeholders and executives.