Digital Marketing & Lead Generation Executive

We are looking for a Digital Marketing & Lead Generation Executive to help grow our international B2B business through lead generation, email marketing, social media marketing and SEO.

The ideal candidate should be comfortable working with digital marketing tools and should have a strong interest in B2B marketing, international markets and lead generation.

Key ResponsibilitiesB2B Lead Generation & Email Marketing

• Research and identify potential B2B customers and distributors in international markets.
• Verify and organize prospect/company data.
• Maintain and organize lead databases and campaign records.
• Coordinate with the sales team to ensure interested leads are properly followed up.

Social Media Marketing

• Manage our company's social media presence, particularly LinkedIn, Instagram and Facebook.
• Create and schedule regular posts related to our products, manufacturing capabilities, applications and company activities.
• Develop content ideas for international B2B audiences.
• Create marketing creatives, should be able to use tools such as Canva.
• Monitor engagement and improve social media performance.
• Research competitors and identify relevant content and marketing opportunities.

SEO & Website Marketing

• Perform keyword research and identify relevant keywords for our products and target markets.
• Optimize website pages, product pages, headings, meta titles and descriptions.
• Create and optimize SEO-friendly content.
• Monitor website SEO performance and rankings.
• Identify opportunities to improve organic traffic and search visibility.
• Assist with backlink building and other basic off-page SEO activities.
• Use tools such as Google Search Console, Google Analytics and SEO platforms where required.
• Requirements1–3 years of experience in Digital Marketing, B2B Lead Generation, Email Marketing or a similar role.
• Basic to good knowledge of SEO and keyword research.
• Experience managing LinkedIn and other social media platforms.
• Good knowledge of Excel/Google Sheets for managing lead databases.
• Good written and verbal English communication skills.
• Ability to research international companies, industries and potential customers.
• Analytical mindset and ability to understand campaign performance.
• Should be proactive, organized and willing to experiment with different marketing strategies.
• Preferred SkillsB2B / Industrial / Manufacturing marketing experience
• Cold email marketing
• LinkedIn marketing
• SEO
• Google Analytics
• Canva
• Excel / Google Sheets