Digital Marketing Executive

 About the Role

We are looking for a creative and result-oriented *Digital Marketing & Creative Executive* who can independently manage the company’s digital presence, content, SEO, social media, B2B product listings, and creative communication.

The ideal candidate should have a combination of *digital marketing, SEO, social media management, content creation, graphic design, website knowledge, and video editing skills*, along with an understanding of B2B lead-generation platforms.

Key Responsibilities

1. Social Media Management

* Manage and maintain company social media profiles across platforms such as Instagram, Facebook, LinkedIn, YouTube, etc.

* Develop and execute monthly *social media content calendars*.

* Plan content based on products, campaigns, industry trends, festivals, and business objectives.

* Create engaging captions, posts, reels, stories, and other social media content.

* Monitor engagement, reach, impressions, followers, and overall social media performance.

* Maintain consistent brand communication across all digital platforms.

2. Content Planning & Content Writing

* Develop creative and informative content for social media, websites, blogs, product pages, brochures, and marketing campaigns.

* Write SEO-friendly content, product descriptions, website content, social media captions, and promotional copy.

* Conduct topic and keyword research to identify relevant content opportunities.

* Ensure content is original, engaging, grammatically correct, and aligned with the company's brand voice.

3. SEO – On-Page, Off-Page & Technical

* Perform *keyword research* and identify relevant primary, secondary, long-tail, and commercial keywords.

* Implement and monitor *On-Page SEO*, including:

 * Title tags

 * Meta descriptions

 * Header tags

 * URL optimization

 * Internal linking

 * Content optimization

 * Image optimization

* Execute *Off-Page SEO* activities, including backlink building, business listings, outreach, and other legitimate authority-building activities.

* Handle *Technical SEO* activities such as:

 * Website crawlability

 * Indexing issues

 * XML sitemap

 * Robots.txt

 * Canonical tags

 * Broken links

 * Page speed

 * Mobile usability

 * Technical SEO audits

* Monitor organic traffic, keyword rankings, impressions, clicks, CTR, and other SEO performance metrics.

* Identify SEO issues and implement corrective actions.

4. B2B Platform & Product Listing Management

Manage company profiles and product listings on B2B and business directories such as:

* *IndiaMART*

* *TradeIndia*

* *Justdial*

* Other relevant B2B and business listing platforms

Responsibilities include:

* Create and optimize product listings.

* Write keyword-rich product titles and descriptions.

* Upload and update product images, specifications, pricing, and other relevant information.

* Maintain accurate company and product information across platforms.

* Monitor incoming enquiries and leads.

* Improve product visibility and listing performance.

* Coordinate with the sales team for lead follow-up and conversion tracking.

5. Graphic Design

* Design professional creatives for:

 * Social media posts

 * Product promotions

 * Advertisements

 * Banners

 * Brochures

 * Presentations

 * Company communications

 * Digital campaigns

* Maintain brand consistency across all creative materials.

* Develop product-focused visual communication suitable for B2B and B2C audiences.

6. Video Editing & Content Production

* Create and edit promotional videos, reels, product videos, corporate videos, and short-form social media content.

* Add appropriate transitions, text, music, subtitles, voice-over, and branding elements.

* Adapt video content according to different social media formats and requirements.

7. Website Management & Basic Development

* Have working knowledge of *HTML, CSS, and JavaScript*.

* Make basic website content, layout, and frontend updates when required.

* Understand website structure and identify basic technical and SEO-related issues.

* Coordinate with developers for advanced website changes and technical requirements.