Marketing Executive

MARKETING EXECUTIVE

Company: JC FIRE DOOR CORPORATION

Department: Sales & Marketing

Designation: Marketing Executive

Job Location: Ahmedabad

Number of Vacancies: 2

Reporting To: Head – Sales & Marketing / Management

Experience: 0–3 Years

Education: Any Graduate / MBA in Marketing preferred

Gender: Male / Female

Working Hours: 09:30 AM – 06:00 PM

Travel: Yes, as required

1. JOB PURPOSEThe Marketing Executive will be responsible for supporting the company's marketing and business development activities, increasing brand visibility, generating qualified leads, conducting market research, promoting JC FIRE DOOR CORPORATION's products and solutions, and supporting the Sales team in converting marketing opportunities into business.

The candidate will work closely with Sales, Design, Production, and other departments to ensure effective promotion of the company's Fire Door, Fire-Rated Door, Windows, Ventilators, and Passive Fire Protection products and solutions.

1. 2. KEY RESPONSIBILITIESA. Marketing & Brand PromotionDevelop and execute marketing activities to increase company and product visibility.
2. Promote the company's products and services through appropriate online and offline marketing channels.
3. Assist in planning and executing marketing campaigns, promotional activities, exhibitions, events, and product awareness programs.
4. Maintain consistent company branding across marketing materials and communication.
5. Coordinate with internal teams for preparation of brochures, catalogues, presentations, product profiles, and other marketing materials.
6. B. Digital MarketingManage and support the company's digital marketing activities.
7. Create and coordinate content for social media platforms such as LinkedIn, Instagram, Facebook, YouTube, and WhatsApp.
8. Assist in preparing product-related posts, videos, creatives, project updates, company achievements, and promotional content.
9. Monitor digital engagement, inquiries, and responses received through online platforms.
10. Support website and online product-content updates.
11. Coordinate with external agencies/designers, wherever required, for digital marketing activities.
12. C. Lead GenerationGenerate new business leads through online and offline marketing activities.
13. Identify potential customers, architects, consultants, contractors, builders, developers, industries, and project companies.
14. Conduct market research and identify new business opportunities.
15. Support the Sales team by providing qualified leads and relevant customer/project information.
16. Follow up with marketing-generated leads and coordinate with Sales for further action.
17. D. Market Research & Competitor AnalysisConduct regular market research to understand industry trends, customer requirements, and market opportunities.
18. Collect information regarding competitors, their products, pricing, positioning, and marketing activities.
19. Identify new market segments and potential business opportunities.
20. Prepare market research and competitor-analysis reports for management.
21. E. Customer & Sales SupportCoordinate with the Sales team regarding marketing campaigns, leads, customer requirements, and promotional activities.
22. Support Sales Executives in preparing presentations, product information, and marketing communication.
23. Assist in customer communication and follow-up related to marketing activities.
24. Maintain proper records of leads, marketing inquiries, customer databases, and campaign responses.
25. F. Events & Exhibition ManagementAssist in organizing and participating in exhibitions, trade shows, seminars, conferences, and industry events.
26. Coordinate promotional materials, product displays, brochures, banners, and other requirements for events.
27. Collect and maintain business contacts generated through exhibitions and events.
28. Ensure timely follow-up of leads generated from events.
29. G. Reporting & MISMaintain Marketing MIS and activity reports.
30. Prepare regular reports covering leads generated, campaigns conducted, customer engagement, digital activities, and marketing performance.
31. Track the performance of marketing campaigns and suggest improvements.
32. Maintain an updated customer/prospect database.
33. H. Other ResponsibilitiesMaintain awareness of the company's products, applications, certifications, and competitive advantages.
34. Coordinate with different departments to ensure smooth execution of marketing activities.
35. Take initiative in identifying new marketing opportunities.
36. Perform any other marketing-related responsibility assigned by management from time to time.

• 3. REQUIRED SKILLS & COMPETENCIESGood verbal and written communication skills.
• Strong marketing and business-development orientation.
• Good interpersonal and networking skills.
• Creative thinking and content-promotion skills.
• Basic knowledge of digital marketing and social media platforms.
• Market research and analytical skills.
• Good presentation skills.
• Customer relationship management skills.
• Good follow-up and coordination skills.
• Proactive and self-motivated approach.
• Ability to work independently as well as with the Sales team.
• Willingness to travel for exhibitions, customer meetings, and marketing activities.

4. EDUCATIONAL QUALIFICATIONAny Graduate

MBA / PG Diploma in Marketing / Sales / Business Management will be preferred.

5. EXPERIENCE0–3 years of experience in Marketing, Digital Marketing, Business Development, Industrial Marketing, or a related field.

Freshers with good communication skills, confidence, creativity, and a strong interest in marketing may also be considered.

• 6. KEY PERFORMANCE INDICATORS (KPIs)Number and quality of leads generated.
• Marketing-generated sales opportunities.
• Brand visibility and engagement.
• Digital marketing performance.
• Social media content and engagement.
• Customer/prospect database development.
• Exhibition/event lead generation.
• Timely execution of marketing activities.
• Market and competitor reports.
• Support provided to Sales for business conversion.

7. COMPENSATIONSalary: As per interview performance, experience, and company norms.

8. PERSONAL ATTRIBUTESThe ideal candidate should be:

• Smart and presentable
• Confident and energetic
• Creative and innovative
• Target-oriented
• Proactive
• Good at networking
• Strong in communication
• Customer-focused
• Willing to learn
• Comfortable with field marketing and travel

9. CAREER OPPORTUNITYThe selected candidate will get an opportunity to work in the Fire Door & Passive Fire Protection industry and gain practical exposure to Industrial Marketing, B2B Marketing, Digital Marketing, Lead Generation, Project Marketing, Customer Relationship Management, and Business Development.