Academic Counsellor

Brand High Digital Marketing Academy Location: Ahmedabad

Department: Sales & Admissions

Employment Type: Full-Time

Experience: 2–5 Years in Sales / Educational Counciling

Reporting To: Management / General Manager

About Brand High Digital Marketing AcademyBrand High Digital Marketing Academy is a professional digital marketing training academy focused on providing practical, industry-oriented digital marketing education, including AI-based digital marketing and career-focused training programs.

We are looking for a highly energetic, target-oriented Sales Manager who can lead the admissions team, generate revenue, improve conversions, and build a strong sales culture.

• Key Responsibilities1. Sales & Revenue Management: Achieve monthly and quarterly admission and revenue targets.
• Develop and execute strategies to increase course admissions.
• Convert leads into counselling appointments and paid admissions.
• Monitor the complete sales funnel from lead generation to admission.
• Identify new opportunities for increasing student enrolments.
• Maintain daily, weekly, and monthly sales reports.
• 2. Team Management: Recruit, train, motivate, and manage the sales/counselling team.
• Set individual targets for Sales Executives and Counsellors.
• Conduct daily sales meetings and performance reviews.
• Monitor individual conversion ratios and follow-up performance.
• Coach team members on objection handling and closing techniques.
• Build a performance-driven and customer-focused sales culture.
• 3. Lead ManagementEnsure every incoming lead is contacted within the defined response time.
• Allocate leads among counsellors effectively.
• Track lead status through CRM/lead-management systems.
• Ensure systematic follow-ups through calls, WhatsApp and other approved channels.
• Analyse lead sources and identify high-performing channels.
• Reduce lead leakage and improve follow-up discipline.
• 4. Student Counselling & Conversion: Personally handle high-value and difficult prospects.
• Explain course structure, duration, fees, career opportunities and benefits.
• Understand student requirements and recommend suitable programs.
• Handle objections related to fees, course duration, career prospects and competition.
• Follow ethical and transparent counselling practices.
• Ensure a smooth transition from counselling to admission.
• 5. Marketing & Sales Coordination: Coordinate with the digital marketing team regarding lead quality and campaign performance.
• Provide regular feedback about customer requirements and market trends.
• Suggest new promotional campaigns, offers and sales initiatives.
• Support seminars, webinars, workshops, school/college activities and admission events.
• Develop local business and institutional tie-ups where appropriate.

Key Performance Indicators (KPIs)The Sales Manager will be evaluated on:

• Monthly admission target achievement
• Monthly revenue achievement
• Lead-to-counselling conversion
• Counselling-to-admission conversion
• Overall lead-to-admission conversion
• Follow-up efficiency
• Team productivity
• Average revenue per admission
• Cancellation/refund control
• Customer/student satisfaction
• Daily CRM/reporting discipline
• Daily Responsibilities: Conduct morning sales briefing.
• Review previous day's leads and conversions.
• Allocate and prioritise fresh leads.
• Monitor counsellor calling and follow-ups.
• Personally follow up with high-potential prospects.
• Review pending admissions.
• Monitor daily revenue collection.
• Solve team-level sales issues.
• Submit end-of-day sales report to management.
• Required Skills: Excellent communication and presentation skills.
• Strong leadership and team-management abilities.
• Excellent negotiation and objection-handling skills.
• Strong closing ability.
• Good understanding of sales funnels and CRM.
• Ability to work under monthly targets.
• Data-driven approach to sales performance.
• Good knowledge of WhatsApp, Excel/Google Sheets and CRM tools.
• Ability to motivate and train sales staff.
• Strong customer relationship management skills.

Preferred Experience: Candidates with experience in any of the following sectors will be preferred:

• Education & training
• Digital marketing institutes
• EdTech
• Skill-development companies
• Coaching institutes
• Career counselling
• Vocational training
• Franchise sales
• B2C sales

Qualification Minimum: Graduate in any discipline.

MBA/PGDM in Sales & Marketing or relevant certification will be an advantage.

Compensation: Salary: ₹20,000–₹30,000 per month, depending on experience and performance.

Additional: Attractive performance-based incentives on achieving monthly admission/revenue targets.

Ideal Candidate: We are looking for a result-oriented Sales Manager who can build and manage a high-performing admissions team and consistently deliver business growth.

The ideal candidate should be:

Target-oriented + Team Leader + Strong Counsellor + Excellent Closer + Data-driven + Customer-focused