AM Buying & Merchandising, Digital Partner Channel, Marketplaces

AM Buying & Merchandising, Digital Partner Channel, Marketplaces

Purpose & Relevance

Drive Brand Strategy Across Channels- Represent and drive the brand’s seasonal point of view and strategic priorities with trade partners during key go-to-market (GTM) milestones.

 

Optimize Assortment Mix - Ensure the most effective and balanced assortment mix is curated for each trade partner, aligned with channel objectives and consumer demand.

 

Consumer-Centric Range Building-Recommend and finalize ranges that resonate with the target consumer, enabling the achievement of sell-through targets across channels.

 

In-Season Trading Support- Support channel teams and partner merchandisers by sharing actionable insights, best practices, and in-season interventions to optimize performance.

 

Key Responsibilities

Pre-Season Planning and Buying

 

 OTB (Open-to-Buy) & Assortment Planning

• Develop sub-category and gender/division-level buy plans grounded in historical performance and future growth potential.

• Provide sellout-driven insights to curate seasonal assortments aimed at maximizing sell-through performance.
• Identify and act upon any opportunities related to assortment or category planning for the MBC channel.

Buying Strategy & Seasonal Priorities

• Drive DPC buying strategy and key seasonal priorities in alignment with partner merchandising and operations teams.

Feedback to Channel/CTC Teams

• Offer both quantitative and qualitative feedback on assortment planning in collaboration with marketing and channel stakeholders.

Go-To-Market (GTM) Participation

• Engage in major GTM milestones to understand key seasonal brand and business unit strategies, integrating them into the DPC planning outlook.

• Support channel teams during the GTM process by reviewing partner orders and providing relevant, data-backed feedback

In-Season Planning & Trading

Campaign Launches

• Collaborate closely with channel teams to ensure timely billing and smooth execution of campaign article launches.

Replenishment Model

• Lead the replenishment program for DPC, with a focus on growing its contribution to overall business.

In-Season Launch Management

• Share regular updates on in-season product launches with channel teams and ensure timely order closures.

Seasonal Inwards Tracking

• Monitor season-wise inwards against the buy plans shared during trade shows to ensure alignment and timely availability.

Sell-Through Performance Monitoring

• Actively track in-season performance to identify fast and slow movers within the range and recommend timely actions.

Inventory management

• Efficient movement of inventory across the channels basis the demand from partners

 

Key Relationships:

• Brand Teams
• Cluster SCM
• Cluster Finance
• DPC & MBC functional teams (Ops)
• IT / BI
• Channel Partners

 

Knowledge Skills and Abilities:

• 4-5 years of work experience in managing marketplaces like Amazon, Flipkart, Myntra, Ajio and preferably Masters in Fashion Management.
• Experienced in data analysis with strong skills in Microsoft Excel is required.
• Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.
• Strong influencer and natural collaborator

Experience Level

Mid Level